2023 Marketing Trends Sticking Around in 2024.

As we bid farewell to 2023, it’s time to don our trend-surfing gear and ride the marketing wave into 2024. What trends have proven to be the real MVPs, refusing to be a one-year wonder? We took a dive into what worked in 2023 to help you stay ahead of the curve in the ever-evolving world of marketing.

The Rise of TikTok Marketing: Keep Dancing into 2024

Remember when TikTok burst onto the scene, and marketers everywhere did a collective dance of joy? Well, the party’s not over! Short-form, engaging content is still king. From informational videos to trending clips, TikTok still has incredible engagement and reach, so don’t mark it off your 2024 to-do list.

Sustainability: It Isn’t a Trend; It’s a Lifestyle

Sustainability is not just a buzzword; it’s a movement that’s here to stay. In 2023, consumers voted with their wallets for eco-friendly brands and initiatives. Going green isn’t just about saving the planet; it’s about appealing to the conscience of your audience. So, whether it’s recyclable packaging or carbon-neutral initiatives, sustainability is a trend that’s set to flourish well into 2024 and beyond.

Virtual Events: The Party Continues

At KM&A, we know a thing or two about these! Virtual events became the go-to gathering spot in 2020…we won’t mention why. Since then, virtual events have been booming and guess what? They aren’t going anywhere in 2024! From webinars to virtual trade shows, the online party scene is thriving. Our advice? Polish off your webcam, perfect your virtual background and get ready to host events that bring people together, even when miles apart.

Interactive Content: Engagement is Here to Stay

2023 saw the rise of interactive content, and in 2024, we’re turning scroll time into playtime. Quizzes, polls and interactive videos are the new superheroes of engagement. Not to mention activations that get people out of their seats—literally! Get creative and make your audience an active part of your content. What’s better than customers having a say in next week’s deals or a new product color? In the marketing world: nothing!

KM&A’s Take

Here at KM&A, we have been adapting, following and implementing these trends for both ourselves and our clients through the course of 2023. Likewise, we have done our research (hence the blog) before building strategies for 2024. Each client has different goals for the new year, meaning each of these categories might not apply to all individual strategies—keep this in mind!

As we make our way into 2024, these marketing trends from 2023 are not just trends, they’re the tools that will keep your brand riding high on the marketing wave. Ready to join the marketing game but don’t know where to begin? Give us a shout – it’s always the right time to think about marketing!

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