Email marketing is a valuable promotional tool, but only if you know what you’re doing. A newsletter is a great way to give your audience juicy company content. But, if you do it wrong, no one will want to read it. Even worse, they won’t open it. We certainly don’t want that! It’s important to make sure your newsletter stands out from the crowd.
Here are our six tips on how to write a mind-blowing email newsletter that does not make people immediately hit “delete.”
Write a newsletter subject line that excites.
You want people to actually open your newsletter, don’t you? No matter how great your content is, if your subject line is boring, that’s what people will expect the rest of the email will look like. Would you rather open an email titled “August Newsletter” or “August Already? Don’t Sweat What’s Ahead.” Both emails have the same content, but the second subject line makes it seem more exciting, right? A fun subject line ensures your email has a little more flavor and doesn’t get lost in the sauce. To go one more step forward, make sure the first line of the newsletter has a “wow” factor. The first line shows up in an email preview, and if it’s good, recipients will want to dive deeper into the content.
Keep it short and simple.
Now that you’ve gotten people to open your email, make sure they enjoy what they’re reading. People have very, very short attention spans (no offense, but we looked it up and it’s a fact). If your newsletter requires too much reading and scrolling, you won’t have as many people digesting your subject matter. If you keep sending long, boring content that doesn’t hit home, your readers won’t be as inclined to stay subscribed. A newsletter should be short and sweet to appeal to those who are quick to clear their inboxes.
Add in fun visuals.
Who doesn’t love something that is appealing to look at? Graphics are a great addition to an email because they make it easy for people to take in your content without being overwhelmed by too many words. Your visuals do not need to be informative, something as simple as adding some creativity to your email can make it pop in the eyes of a reader. Not everyone will read each word of your email, but visuals will help them get the information they need.
Don’t overload the inbox.
Regardless of how great your content may be, no one wants to receive multiple emails from the same company daily, or even weekly. A reader’s email is valuable real estate, and just because they signed up for your communication list doesn’t mean you should bombard them!
Have a call to action.
Why are you sending the newsletter anyway? What do you want people to do? If the newsletter’s goal is to encourage people to follow you on Instagram, you’ll want to make sure your handle is linked and easy to find. Even better, if it makes sense for your company, put multiple links and buttons throughout the email that directs readers to a specific location on your website! This way, your newsletter has a purpose.
Did it work? Measure your results.
After going through all the motions to create an inviting newsletter, you want to make sure people respond well to it. Taking the time to check your conversions will help you strategize better in the future. Pay attention to the open rate, click rate and unsubscribe rate. If one newsletter has significantly more click rates than others, identify what made it different and implement those changes in the future.
If you want to see what a top-notch newsletter looks like, look no further than our own! Subscribe to see what we’re talking about; we promise you won’t regret it.
