Brittany Reed, Author At KM&A

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August 29, 2022
0727 KMA MarketingVsAdvertising Blog 1200x480 The Differences Between Marketing and Advertising

The Differences Between Marketing and Advertising

Ah yes, the long-debated question: are marketing and advertising the same thing? If you answered no, you’re right! Although advertising is a part of marketing, they are two separate facets that work hand in hand. A marketing strategy typically dedicates specific advertising budgets/campaigns to leverage paid media within the owned and earned efforts to ensure all are working together for a comprehensive strategy. 
June 8, 2022
3 Things You Need when Building a Marketing Strategy

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
September 13, 2021
Making a presentation engaging and effective

6 Ways to Keep a Presentation Engaging and Effective

We’ve all been there, sitting through what seems like a never-ending presentation full of wordy slides, monotone explanations and snoozing audience members in the back row. Whether you’re in a college class, client meeting or virtual conference, you’re bound to give a presentation at some point, so why not make it the best it can be … and engaging to your audience?