Ally Small - KM&A

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Below is our collective conscious manifested in helpful blog posts.
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November 15, 2023

Generations in the Workplace

Millennials & Gen Z - a look into how generational differences can be seen within the workplace, specifically here at KM&A. Everyone is familiar with the stereotypes for the different generations. Some are positive and some are negative, but within the workplace, acknowledging and adapting to those differences is crucial. We took it upon ourselves to dive into the topic of generational differences between Millennials and Gen Z, uncovering key insights that illuminate the dynamics within our workforce.
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April 24, 2023

Simple Ways to Maximize an Attendee’s Experience

Picture this: it’s event day! All your hard work and planning is finally going to pay off. While the bulk of the work is complete, there are still some important things to get done. One of the biggest event day tasks is making sure that the guests have a noteworthy experience. There are endless tips and tricks to make sure that attendees are enjoying their time, but we’ve highlighted five small things you can do to maximize your guests’ experience.
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March 31, 2023

5 Reason Using an Event Registration Site Efficiently Aids your Registration Process

As an event planner, it seems as if there are limitless tasks to accomplish before the event arrives. One of these to-dos is registration. Event registration requires a high level of attention to detail. Luckily, you don’t have to keep track of the details on your own! Registration sites act as the perfect helping hand to track your attendees and their information and help you make your event successful! We put our event-planning brains together and came up with the top five reasons that an event registration site could be the answer to your prayer. 
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March 2, 2022
Influencer Marketing

Influencer Marketing & its Importance

2022, which means you’re lying if you say you don’t follow influencers on social media. Not only because influencer marketing is huge right now, but also because it seems like every random person we knew back in high school is now earning brand deals and sharing their own personal discount codes. Keep getting that bag, queens (or kings).
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March 2, 2022
Marketing Agency Myths

4 Myths About Agencies That We’re Proving Wrong

unorganized (couldn’t be us) and all play, no work (we wish). While this romanticized view of an agency is kind of fun, and some parts may in fact be true, we’re here to debunk the myths that scare people away from the fast-paced, innovative and always interesting agency life.
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January 4, 2022
Transitioning your event

Transitioning Your Event from Virtual to Hybrid

You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
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September 13, 2021
Targeting Audiences by Generation

Targeting Your Audience by Generation

We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically target your generational audience, it’s important to understand what each generation responds to. We’ve compiled a guide to targeting your audience’s generation for you, so read on for a bit of generational wisdom.
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September 10, 2021
Social Media Growing Tips

Tips on Growing 4 Popular Social Media Platforms

Let's face it, social media is taking over the digital world. Whether you're looking to flaunt your beach vacation, sell a product or create a brand, social media is an effective way to do it. It’s essential for increasing your brand’s following and can create a sense of reliability as well as make a brand more approachable.
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September 10, 2021
Search Marketing

Organic vs. Paid Search Marketing: What’s the Difference Between the 2?

Marketing is all about getting people interested in your brand or product. In today's digital world, marketing is typically done through the magic of search engines. But how do you boost your business's webpage to the top of the search engine results page?
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September 8, 2021
Which marketing role are you

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
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September 8, 2021
Copywriting

A Guide to Creating Clever Copy

Ah yes, copy, one of the most critical parts of marketing, branding and communication. It can make or break a marketing strategy, which is why it’s crucial to have a bold and creative copywriter on your team—or, if you’re a one-man-show, have your copywriting thinking cap on hand for when you need it.
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August 23, 2021
Marketing for Beginners

Your Event is Over, Now What?

You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
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August 23, 2021
Digital Marketing

Top 5 Digital Marketing Techniques Every Company Should Know

If your company isn’t already neck-deep in digital marketing tactics, then what are you waiting for? Digital marketing is only going to keep growing to provide brands endless opportunities to reach their audiences. Well, if you’re just getting started, or if you need a refresher, here are the top 5 digital marketing techniques companies should know in order to strengthen their digital strategies. 
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August 18, 2021
Agency Life Intern Blog

5 Valuable Agency Life Lessons You Learn As An Intern

No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during their summer with KM&A.
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July 29, 2021
Company Culture

Company Culture: More Than a Business Buzzword

Some phrases are repeated so much that they begin to lose their meaning. Company culture is one of those phrases.In a nutshell, company culture is the attitudes, values and behaviors of a business and its employees. It’s how an organization functions, and it can make or break a company. When the workforce shifted to working from home, everyone was forced to quickly change their work behavior to adjust to the newfound “normal.” But how did this sudden change affect company culture?
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July 27, 2021
Marketing Budget Blog Graphic

What’s the Deal with Marketing Budgets?

Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a profit and increase brand awareness, some money needs to be spent on marketing. You know, you gotta spend money to make money. That’s where a budget comes in: to ensure your company is staying on target and spending efficiently.
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June 30, 2021
Lessons Learned as a Company Leader Graphic

From Our President: 4 Things I Learned as a Leader This Year

There’s no question about it: the pandemic took people by surprise and uprooted lives, businesses, and normal life as we know it. We all had to learn how to be flexible, patient, and understanding. The sudden changes required me to take a step back and analyze things that our company needed or did not need.
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June 16, 2021
Welcome, Interns

Get To Know Our 3 New Interns!

Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
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June 7, 2021
Summer 2021 Interns

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
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May 19, 2021
Marketing Trends

5 Popular Marketing Trends in 2021: Still Relevant?

While 2020 was crazy and unpredictable, marketing professionals were thriving in the world of unknown. It is our job to predict the new trends that will take over the market and re-evaluate them throughout the year to ensure we're providing the best advice and work to our clients.
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March 24, 2021
social-media-audit

It’s Time for a Social Media Audit: 4 Aspects to Look At

Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there not been much change? An audit of all channels can help make significant changes and improvements as we roll into a new quarter. We’ve got the 411 on what to look at when conducting a social media audit and actionable steps you can take to improve your social media marketing. So, let’s dive deeper.
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March 2, 2021

It’s Time to Update Your Website NOW: 4 Ways to Improve Your Website

Your website is the bread and butter of your company. Is your website lacking in digestible content and design or worse, you don’t have a website at all? You are missing out on showcasing your company to the world. The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world.
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January 18, 2021

5 Ways to Build an Effective Social Media Strategy

In the realm of digital marketing, social media should be a key component of any company’s marketing mix. If you’re overwhelmed and frantic on where to start with your social media strategy, you’re definitely not alone. Analysis paralysis is a serious problem. We’re here to help.
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January 18, 2021

5 Social Media Mistakes to Avoid in 2021

In the midst of a global pandemic, people are spending an ever-increasing amount of time on social media platforms. Social media has kept the world connected while being physically apart. 2020 showed the marketing world that if social media is not part of your marketing strategy, it must be a big focus transitioning into 2021.
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