April 24, 2023
Picture this: it’s event day! All your hard work and planning is finally going to pay off. While the bulk of the work is complete, there are still some important things to get done. One of the biggest event day tasks is making sure that the guests have a noteworthy experience. There are endless tips and tricks to make sure that attendees are enjoying their time, but we’ve highlighted five small things you can do to maximize your guests’ experience.
March 31, 2023
As an event planner, it seems as if there are limitless tasks to accomplish before the event arrives. One of these to-dos is registration. Event registration requires a high level of attention to detail. Luckily, you don’t have to keep track of the details on your own! Registration sites act as the perfect helping hand to track your attendees and their information and help you make your event successful! We put our event-planning brains together and came up with the top five reasons that an event registration site could be the answer to your prayer.
February 10, 2023
Ready to hear from some Event Production pros? We had the opportunity to gain some insight from two individuals who know event production like the back of their hands. Give it up for Jerry Kauth and Stu Fullmer!
March 2, 2022
2022, which means you’re lying if you say you don’t follow influencers on social media. Not only because influencer marketing is huge right now, but also because it seems like every random person we knew back in high school is now earning brand deals and sharing their own personal discount codes. Keep getting that bag, queens (or kings).
March 2, 2022
unorganized (couldn’t be us) and all play, no work (we wish). While this romanticized view of an agency is kind of fun, and some parts may in fact be true, we’re here to debunk the myths that scare people away from the fast-paced, innovative and always interesting agency life.
February 2, 2022
If you have any experience in the copywriting world, you know that us copywriters live and breathe by the AP Style Book. Whether you’re putting together […]
February 2, 2022
Let’s face it, we’ve all fallen victim to a weird psychological phenomenon at one point (Mandela effect, anyone?), as sometimes things are too complicated for our […]
January 11, 2022
Strong client communication is essential when it comes to being a successful agency. Whether you’re talking to your clients about an upcoming event over Zoom, emailing […]
January 11, 2022
It seems like COVID-19’s reign on the events industry is coming to an end, as we see businesses beginning to transition from virtual events back to […]
January 5, 2022
Agency life requires many things—writing skills, attention to detail, fast responses … you name it. However, one of the most crucial things needed when working in […]
January 5, 2022
Our creative team plays a pivotal role in KM&A’s success. Whether they’re producing visuals for our social media, making graphics for blogs & case studies or […]
January 4, 2022
You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
November 8, 2021
Ah yes, pitching: the art of selling an idea. Pitching is a fundamental piece of the marketing puzzle and a basic element of agency life. Whether […]
October 17, 2021
to welcome a new group of interns to the KM&A team! This fall, we’ve brought on three impressive young professionals; Brittany Reed, Kaitlyn Luft and Mary Dziwlik.
September 27, 2021
Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two!
September 13, 2021
We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically target your generational audience, it’s important to understand what each generation responds to. We’ve compiled a guide to targeting your audience’s generation for you, so read on for a bit of generational wisdom.
September 13, 2021
Email marketing is a valuable promotional tool, but only if you know what you’re doing. A newsletter is a great way to give your audience juicy company content. But, if you do it wrong, no one will want to read it. Even worse, they won’t open it. We certainly don’t want that! It’s important to make sure your newsletter stands out from the crowd. Here are our 6 tips on how to write a mind-blowing email newsletter that does not make people immediately hit “delete.”
September 10, 2021
Let's face it, social media is taking over the digital world. Whether you're looking to flaunt your beach vacation, sell a product or create a brand, social media is an effective way to do it. It’s essential for increasing your brand’s following and can create a sense of reliability as well as make a brand more approachable.
September 10, 2021
Marketing is all about getting people interested in your brand or product. In today's digital world, marketing is typically done through the magic of search engines. But how do you boost your business's webpage to the top of the search engine results page?
September 8, 2021
Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
September 8, 2021
Ah yes, copy, one of the most critical parts of marketing, branding and communication. It can make or break a marketing strategy, which is why it’s crucial to have a bold and creative copywriter on your team—or, if you’re a one-man-show, have your copywriting thinking cap on hand for when you need it.
August 23, 2021
You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
August 23, 2021
If your company isn’t already neck-deep in digital marketing tactics, then what are you waiting for? Digital marketing is only going to keep growing to provide brands endless opportunities to reach their audiences. Well, if you’re just getting started, or if you need a refresher, here are the top 5 digital marketing techniques companies should know in order to strengthen their digital strategies.
August 18, 2021
No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during their summer with KM&A.
July 29, 2021
Some phrases are repeated so much that they begin to lose their meaning. Company culture is one of those phrases.In a nutshell, company culture is the attitudes, values and behaviors of a business and its employees. It’s how an organization functions, and it can make or break a company. When the workforce shifted to working from home, everyone was forced to quickly change their work behavior to adjust to the newfound “normal.” But how did this sudden change affect company culture?
July 27, 2021
Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a profit and increase brand awareness, some money needs to be spent on marketing. You know, you gotta spend money to make money. That’s where a budget comes in: to ensure your company is staying on target and spending efficiently.
July 6, 2021
Calling all public relations professionals… this one’s for you! We should know how to successfully write a press release like how we know the back of our hand. But, sometimes we could use a little reminder of press release writing best practices
June 30, 2021
There’s no question about it: the pandemic took people by surprise and uprooted lives, businesses, and normal life as we know it. We all had to learn how to be flexible, patient, and understanding. The sudden changes required me to take a step back and analyze things that our company needed or did not need.
June 16, 2021
Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
June 7, 2021
An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
May 19, 2021
While 2020 was crazy and unpredictable, marketing professionals were thriving in the world of unknown. It is our job to predict the new trends that will take over the market and re-evaluate them throughout the year to ensure we're providing the best advice and work to our clients.
March 24, 2021
Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there not been much change? An audit of all channels can help make significant changes and improvements as we roll into a new quarter. We’ve got the 411 on what to look at when conducting a social media audit and actionable steps you can take to improve your social media marketing. So, let’s dive deeper.
March 2, 2021
Your website is the bread and butter of your company. Is your website lacking in digestible content and design or worse, you don’t have a website at all? You are missing out on showcasing your company to the world. The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world.
January 18, 2021
In the realm of digital marketing, social media should be a key component of any company’s marketing mix. If you’re overwhelmed and frantic on where to start with your social media strategy, you’re definitely not alone. Analysis paralysis is a serious problem. We’re here to help.
January 18, 2021
In the midst of a global pandemic, people are spending an ever-increasing amount of time on social media platforms. Social media has kept the world connected while being physically apart. 2020 showed the marketing world that if social media is not part of your marketing strategy, it must be a big focus transitioning into 2021.
January 18, 2021
It is important to revisit your brand identity regularly and determine if it is representing your product appropriately and effectively. If it is not, then it is probably time for a brand redesign or refresh (if that makes it sound less intimidating).
January 11, 2021
The significance of face-to-face interaction will never go away. But how do you turn your educational meetings, networking opportunities and conferences into a virtual event that […]
January 10, 2021
Before getting into what you should consider when hiring a marketing agency, let’s first discuss why. When perusing job descriptions for companies seeking to hire in-house […]
December 9, 2020
We’re more connected than ever these days. And one of the best places to create new connections and leads is LinkedIn. For B2B and B2C businesses, […]
December 2, 2020
Strategic messaging is not going away. What’s changed is how we communicate and present ourselves. We’re evolving because strategic brand messaging is not a “one size fits […]
November 15, 2020
Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know […]
October 29, 2020
Whether you work in marketing or not, chances are you’ve encountered a cognitive or creative block. When you hit a wall, it’s helpful to take a […]
October 27, 2020
How do I increase my followers on social media and how do I engage with them?” Our answer is often the same, “How often are you posting on social media?”
October 26, 2020
Our favorite word around the office lately has been “pivot”. Now more than ever, digital event strategies and digital pivots are trending. How do you create […]
October 19, 2020
A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step […]
October 15, 2020
It doesn’t matter what category of business you have or what industry you’re in, we are living in a digital and very virtual reality. This includes […]
September 22, 2020
It’s new. It’s shiny. It’s fun. Everyone wants to use it. Instagram Reels is here. Now it’s time to learn about the feature and determine if this new Instagram […]
August 4, 2020
Blazers on the top, pajama pants on the bottom – the show must go one. While working remotely was an entirely new reality for many organizations, […]
June 25, 2020
Let’s Talk About Networking It’s all about who you know. From high school and college into the professional world, it is imperative to realize the importance of building and maintaining […]
May 5, 2020
For over 40 years Dallara has been in the business of designing and manufacturing some of the world’s most competitive race cars, so when the time […]
April 17, 2020
In this time of crisis, the art of generosity and giving back has never been so significant. Our world has banded together and shown what the […]
April 10, 2020
Is SEO a foreign concept to you? Here’s what you need to know. SEO is an incredibly important component of your digital marketing strategy. Without SEO, […]
March 20, 2020
The world’s greatest social media trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to […]
March 3, 2020
Internships are what you make them. If you’re showing up 30 minutes late and chomping your gum entirely too loud, you may want to consider how […]
February 19, 2020
The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your […]
February 6, 2020
Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the […]
February 5, 2020
When you recognize a problem, giving feedback is by-far the quickest way to encourage change. Feedback can help an employee focus on areas they need to […]
January 14, 2020
“Life is tough, but so are you.” “When you fall off the bike, the best thing to do is get back on.” Little sayings like these […]
December 27, 2019
A company’s website is key to their business success and analytics offer insight into how a website is performing. Unlike social media where engagement is clear […]
December 4, 2019
There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media […]
December 4, 2019
Our very own globetrotter is constantly seeing some of the world’s most beautiful sights and he just so happens to be KM&A’s other fearless leader. Read […]
November 22, 2019
Mandi Bender, Director of Partnerships & Development, discusses the impact that live events can have on a business. Read more below on why she believes live […]
November 13, 2019
Here’s the scene: you’re monitoring your client’s social media accounts on AgoraPulse (check out our favorite marketing tools) and there it is. A classic ALL CAPS […]
October 18, 2019
The man. The myth. The legend. As a Jack Daniels concessioner and someone who never wears socks, Steve Klipsch continues to lead our team and pave […]
October 18, 2019
People love them or they hate them. For years, agencies have received bad reputations. TV shows paint them as places that overwork their employees and are […]
October 10, 2019
As a results-oriented organization, defining metrics and KPIs are critical to the success of our clients. At KM&A, evaluating data is an everyday practice to ensure […]
October 7, 2019
Whether you call him Mr. Jerry, Jerome or Jear-Bear, KM&A’s Jerry Kauth is always focusing on team wins and making it a goal to be first […]
September 6, 2019
A common misunderstanding among marketing professionals is that marketing for consumer sales and business sales are not one in the same. In fact, B2B (business to […]
August 29, 2019
Take a second and think back to the last event you attended. Were you at a professional conference? Did you attend a launch party for a […]
August 16, 2019
When you hear someone talk about branding, what comes to mind? Do you automatically think of a logo? What about the messaging? Trust us when we […]
August 9, 2019
Picture these scenarios: 1. Your company just fired one of the highest performing executives and local media just caught wind. 2. You just found out that […]
August 9, 2019
In an ever-changing business industry, what sets you apart from your competitors? While an excellent product or service is important, it’s critical to see how your […]
July 26, 2019
As a content marketer, I write and edit blog posts every day. It’s fun work, but editing articles submitted by other writers can often be a […]
May 23, 2019
As a first-semester junior with zero experience in design outside of school projects, I was unsure of what to expect when applying for internships. As I […]
May 10, 2019
Prompted by recent client exploration exercises, our team felt inspired to determine how KM&A differentiates itself from our competitors. To do this, we picked the brains […]
February 18, 2019
Finding the right job can be overwhelming. Employers not only want to know you have the skillset to succeed, but that you possess the mindset to […]
January 28, 2019
Business relationships. Partnerships. Friendships. There is no one-size-fits-all approach or playbook that can teach someone how to build and maintain successful relationships. There is no amount […]
January 28, 2019
Is your brand in a rut, not getting the traction you expected or were promised? There are many factors that influence a brand’s success. It can […]
December 14, 2018
Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover […]
November 5, 2018
![19884 KMA Old Blog Graphics Press 4 Steps to Creating a Killer Press Release [EXAMPLE]](https://wearekma.com/wp-content/uploads/2018/11/19884_KMA_Old_Blog_Graphics_Press.png "19884 KMA Old Blog Graphics Press 4 Steps to Creating a Killer Press Release [EXAMPLE]")
Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down […]
September 6, 2018
Have you ever tried pouring liquid without a funnel? It can create quite a mess, with the wind possibly blowing and other distractions, while trying to […]
August 20, 2018
Social media allows for every voice to be heard, but how do people choose to express themselves on social media? According to a research study, there […]