Ally Small, Author At KM&A

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Below is our collective conscious manifested in helpful blog posts.
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April 24, 2023

Simple Ways to Maximize an Attendee’s Experience

Picture this: it’s event day! All your hard work and planning is finally going to pay off. While the bulk of the work is complete, there are still some important things to get done. One of the biggest event day tasks is making sure that the guests have a noteworthy experience. There are endless tips and tricks to make sure that attendees are enjoying their time, but we’ve highlighted five small things you can do to maximize your guests’ experience.
March 31, 2023

5 Reason Using an Event Registration Site Efficiently Aids your Registration Process

As an event planner, it seems as if there are limitless tasks to accomplish before the event arrives. One of these to-dos is registration. Event registration requires a high level of attention to detail. Luckily, you don’t have to keep track of the details on your own! Registration sites act as the perfect helping hand to track your attendees and their information and help you make your event successful! We put our event-planning brains together and came up with the top five reasons that an event registration site could be the answer to your prayer. 
February 10, 2023

Event Thought Leadership: AV vs. Creative Event Production

Ready to hear from some Event Production pros? We had the opportunity to gain some insight from two individuals who know event production like the back of their hands. Give it up for Jerry Kauth and Stu Fullmer!
March 2, 2022

Influencer Marketing & its Importance

2022, which means you’re lying if you say you don’t follow influencers on social media. Not only because influencer marketing is huge right now, but also because it seems like every random person we knew back in high school is now earning brand deals and sharing their own personal discount codes. Keep getting that bag, queens (or kings).
March 2, 2022

4 Myths About Agencies That We’re Proving Wrong

unorganized (couldn’t be us) and all play, no work (we wish). While this romanticized view of an agency is kind of fun, and some parts may in fact be true, we’re here to debunk the myths that scare people away from the fast-paced, innovative and always interesting agency life.
February 2, 2022

The KM&A AP Style Guide

If you have any experience in the copywriting world, you know that us copywriters live and breathe by the AP Style Book. Whether you’re putting together […]
February 2, 2022

Psychological Marketing Hacks

Let’s face it, we’ve all fallen victim to a weird psychological phenomenon at one point (Mandela effect, anyone?), as sometimes things are too complicated for our […]
January 11, 2022

A Guide to Client Communication

Strong client communication is essential when it comes to being a successful agency. Whether you’re talking to your clients about an upcoming event over Zoom, emailing […]
January 11, 2022

3 Things to Pay Attention to as the Event Industry Shifts

It seems like COVID-19’s reign on the events industry is coming to an end, as we see businesses beginning to transition from virtual events back to […]
January 5, 2022

5 Important Interpersonal Skills Needed for Agency Life

Agency life requires many things—writing skills, attention to detail, fast responses … you name it. However, one of the most crucial things needed when working in […]
January 5, 2022

Our Creative Designer’s Top 6 Design Tips

Our creative team plays a pivotal role in KM&A’s success. Whether they’re producing visuals for our social media, making graphics for blogs & case studies or […]
January 4, 2022

Transitioning Your Event from Virtual to Hybrid

You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
November 8, 2021

Pitching 101

Ah yes, pitching: the art of selling an idea. Pitching is a fundamental piece of the marketing puzzle and a basic element of agency life. Whether […]
October 17, 2021

Meet Our 3 Fall Interns

to welcome a new group of interns to the KM&A team! This fall, we’ve brought on three impressive young professionals; Brittany Reed, Kaitlyn Luft and Mary Dziwlik. 
September 27, 2021

Marketing for Beginners

Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two!
September 13, 2021

Targeting Your Audience by Generation

We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically target your generational audience, it’s important to understand what each generation responds to. We’ve compiled a guide to targeting your audience’s generation for you, so read on for a bit of generational wisdom.
September 10, 2021

Tips on Growing 4 Popular Social Media Platforms

Let's face it, social media is taking over the digital world. Whether you're looking to flaunt your beach vacation, sell a product or create a brand, social media is an effective way to do it. It’s essential for increasing your brand’s following and can create a sense of reliability as well as make a brand more approachable.
September 10, 2021

Organic vs. Paid Search Marketing: What’s the Difference Between the 2?

Marketing is all about getting people interested in your brand or product. In today's digital world, marketing is typically done through the magic of search engines. But how do you boost your business's webpage to the top of the search engine results page?
September 8, 2021

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
September 8, 2021

A Guide to Creating Clever Copy

Ah yes, copy, one of the most critical parts of marketing, branding and communication. It can make or break a marketing strategy, which is why it’s crucial to have a bold and creative copywriter on your team—or, if you’re a one-man-show, have your copywriting thinking cap on hand for when you need it.
August 23, 2021

Your Event is Over, Now What?

You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
August 23, 2021

Top 5 Digital Marketing Techniques Every Company Should Know

If your company isn’t already neck-deep in digital marketing tactics, then what are you waiting for? Digital marketing is only going to keep growing to provide brands endless opportunities to reach their audiences. Well, if you’re just getting started, or if you need a refresher, here are the top 5 digital marketing techniques companies should know in order to strengthen their digital strategies. 
August 18, 2021

5 Valuable Agency Life Lessons You Learn As An Intern

No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during their summer with KM&A.
July 29, 2021

Company Culture: More Than a Business Buzzword

Some phrases are repeated so much that they begin to lose their meaning. Company culture is one of those phrases.In a nutshell, company culture is the attitudes, values and behaviors of a business and its employees. It’s how an organization functions, and it can make or break a company. When the workforce shifted to working from home, everyone was forced to quickly change their work behavior to adjust to the newfound “normal.” But how did this sudden change affect company culture?
July 27, 2021

What’s the Deal with Marketing Budgets?

Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a profit and increase brand awareness, some money needs to be spent on marketing. You know, you gotta spend money to make money. That’s where a budget comes in: to ensure your company is staying on target and spending efficiently.
July 6, 2021

8 Tips and Tricks to Write a Successful Press Release

Calling all public relations professionals… this one’s for you! We should know how to successfully write a press release like how we know the back of our hand. But, sometimes we could use a little reminder of press release writing best practices
June 30, 2021

From Our President: 4 Things I Learned as a Leader This Year

There’s no question about it: the pandemic took people by surprise and uprooted lives, businesses, and normal life as we know it. We all had to learn how to be flexible, patient, and understanding. The sudden changes required me to take a step back and analyze things that our company needed or did not need.
June 16, 2021

Get To Know Our 3 New Interns!

Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
June 7, 2021

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
May 19, 2021

5 Popular Marketing Trends in 2021: Still Relevant?

While 2020 was crazy and unpredictable, marketing professionals were thriving in the world of unknown. It is our job to predict the new trends that will take over the market and re-evaluate them throughout the year to ensure we're providing the best advice and work to our clients.
March 24, 2021

It’s Time for a Social Media Audit: 4 Aspects to Look At

Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there not been much change? An audit of all channels can help make significant changes and improvements as we roll into a new quarter. We’ve got the 411 on what to look at when conducting a social media audit and actionable steps you can take to improve your social media marketing. So, let’s dive deeper.
March 2, 2021

It’s Time to Update Your Website NOW: 4 Ways to Improve Your Website

Your website is the bread and butter of your company. Is your website lacking in digestible content and design or worse, you don’t have a website at all? You are missing out on showcasing your company to the world. The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world.
January 18, 2021

5 Ways to Build an Effective Social Media Strategy

In the realm of digital marketing, social media should be a key component of any company’s marketing mix. If you’re overwhelmed and frantic on where to start with your social media strategy, you’re definitely not alone. Analysis paralysis is a serious problem. We’re here to help.
January 18, 2021

5 Social Media Mistakes to Avoid in 2021

In the midst of a global pandemic, people are spending an ever-increasing amount of time on social media platforms. Social media has kept the world connected while being physically apart. 2020 showed the marketing world that if social media is not part of your marketing strategy, it must be a big focus transitioning into 2021.
January 18, 2021

What’s Holding You Back from a Killer Rebrand?

It is important to revisit your brand identity regularly and determine if it is representing your product appropriately and effectively. If it is not, then it is probably time for a brand redesign or refresh (if that makes it sound less intimidating).
January 11, 2021

Hosting a Successful Virtual Event: The What, How & Why

The significance of face-to-face interaction will never go away. But how do you turn your educational meetings, networking opportunities and conferences into a virtual event that […]
January 10, 2021

Hiring a Marketing Agency: 4 Critical Tips to Consider

Before getting into what you should consider when hiring a marketing agency, let’s first discuss why. When perusing job descriptions for companies seeking to hire in-house […]
December 9, 2020

4 Ways to Beat the LinkedIn Algorithm & Make it Work for You

We’re more connected than ever these days. And one of the best places to create new connections and leads is LinkedIn. For B2B and B2C businesses, […]
December 2, 2020

The Power of Strategic Messaging to Create a Successful Brand Identity

Strategic messaging is not going away. What’s changed is how we communicate and present ourselves. We’re evolving because strategic brand messaging is not a “one size fits […]
November 15, 2020

How to Boost Your Brand Affinity Through Social Media

Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know […]
October 29, 2020

9 Influential Marketing Quotes to Restart Your Creativity

Whether you work in marketing or not, chances are you’ve encountered a cognitive or creative block. When you hit a wall, it’s helpful to take a […]
October 27, 2020

How to Increase Your Social Media Following Organically

How do I increase my followers on social media and how do I engage with them?” Our answer is often the same, “How often are you posting on social media?”
October 26, 2020

A Guide to Sharpening Your Digital Event Strategy

Our favorite word around the office lately has been “pivot”. Now more than ever, digital event strategies and digital pivots are trending. How do you create […]
October 19, 2020

How to Define Your Target Audience in 3 Simple Steps

A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step […]
September 22, 2020

Instagram Reels: Should I Use it in my Marketing Strategy?

It’s new. It’s shiny. It’s fun. Everyone wants to use it. Instagram Reels is here. Now it’s time to learn about the feature and determine if this new Instagram […]
August 4, 2020

The Definitive Guide to More Productive Remote Meetings 

Blazers on the top, pajama pants on the bottom ­– the show must go one. While working remotely was an entirely new reality for many organizations, […]
June 25, 2020

6 Essential Networking Tips to Help You Make the Most of Events

Let’s Talk About Networking  It’s all about who you know. From high school and college into the professional world, it is imperative to realize the importance of building and maintaining […]
May 5, 2020

Dallara and their race to a safer future

For over 40 years Dallara has been in the business of designing and manufacturing some of the world’s most competitive race cars, so when the time […]
April 17, 2020

The Power of kINdness

In this time of crisis, the art of generosity and giving back has never been so significant. Our world has banded together and shown what the […]
April 10, 2020

What is SEO & Why Is It Important?

Is SEO a foreign concept to you? Here’s what you need to know. SEO is an incredibly important component of your digital marketing strategy. Without SEO, […]
March 20, 2020

Adjusting Your Social Media Strategy during COVID-19

The world’s greatest social media trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to […]
March 3, 2020

10 Tips for New Interns from a KM&A Intern

Internships are what you make them. If you’re showing up 30 minutes late and chomping your gum entirely too loud, you may want to consider how […]
February 19, 2020

Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your […]
February 6, 2020

Marketing: The Good & The Bad

Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the […]
February 5, 2020

From the CEO: The Right Way To Give Practical Feedback

When you recognize a problem, giving feedback is by-far the quickest way to encourage change. Feedback can help an employee focus on areas they need to […]
January 14, 2020

From the CEO: Valuable Business Lessons Taught By Kids

“Life is tough, but so are you.” “When you fall off the bike, the best thing to do is get back on.” Little sayings like these […]
December 27, 2019

Website Analytics: The Ultimate Power Tool

A company’s website is key to their business success and analytics offer insight into how a website is performing. Unlike social media where engagement is clear […]
December 4, 2019

Keep Calm and Create a Social Media Policy

There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media […]
December 4, 2019

Employee Spotlight: Drew Coomes

Our very own globetrotter is constantly seeing some of the world’s most beautiful sights and he just so happens to be KM&A’s other fearless leader. Read […]
November 22, 2019

The Power of Live Events

Mandi Bender, Director of Partnerships & Development, discusses the impact that live events can have on a business. Read more below on why she believes live […]
November 13, 2019

How to Respond to Negative Comments

Here’s the scene: you’re monitoring your client’s social media accounts on AgoraPulse (check out our favorite marketing tools) and there it is. A classic ALL CAPS […]
October 18, 2019

Employee Spotlight: Steve Klipsch

The man. The myth. The legend. As a Jack Daniels concessioner and someone who never wears socks, Steve Klipsch continues to lead our team and pave […]
October 18, 2019

The Biggest Agency Misconceptions

People love them or they hate them. For years, agencies have received bad reputations. TV shows paint them as places that overwork their employees and are […]
October 10, 2019

A/B Testing Made Simple: What You Need to Know and Why You Need It

As a results-oriented organization, defining metrics and KPIs are critical to the success of our clients. At KM&A, evaluating data is an everyday practice to ensure […]
October 7, 2019

Employee Spotlight: Jerry Kauth

Whether you call him Mr. Jerry, Jerome or Jear-Bear, KM&A’s Jerry Kauth is always focusing on team wins and making it a goal to be first […]
September 6, 2019

6 Tips for B2B Lead Generation

A common misunderstanding among marketing professionals is that marketing for consumer sales and business sales are not one in the same. In fact, B2B (business to […]
August 29, 2019

Aligning Your Marketing Strategy with Memorable Experiences

Take a second and think back to the last event you attended. Were you at a professional conference? Did you attend a launch party for a […]
August 16, 2019

Laying the Framework for Successful Branding

When you hear someone talk about branding, what comes to mind? Do you automatically think of a logo? What about the messaging? Trust us when we […]
August 9, 2019

Put Out the Fire – What to do in a PR Crisis

Picture these scenarios: 1. Your company just fired one of the highest performing executives and local media just caught wind. 2. You just found out that […]
August 9, 2019

5 Marketing Tools to Improve Productivity

In an ever-changing business industry, what sets you apart from your competitors? While an excellent product or service is important, it’s critical to see how your […]
July 26, 2019

5 Common Blog Mistakes (and How to Avoid Them)

As a content marketer, I write and edit blog posts every day. It’s fun work, but editing articles submitted by other writers can often be a […]
May 23, 2019

Career Preparation – A KM&A Design Intern Perspective

As a first-semester junior with zero experience in design outside of school projects, I was unsure of what to expect when applying for internships. As I […]
May 10, 2019

Experience the Next Level of Marketing Solutions

Prompted by recent client exploration exercises, our team felt inspired to determine how KM&A differentiates itself from our competitors. To do this, we picked the brains […]
February 18, 2019

Interview For Success – CEO Tips

Finding the right job can be overwhelming. Employers not only want to know you have the skillset to succeed, but that you possess the mindset to […]
January 28, 2019

Build Your Network & Create Powerful Connections

Business relationships. Partnerships. Friendships. There is no one-size-fits-all approach or playbook that can teach someone how to build and maintain successful relationships. There is no amount […]
January 28, 2019

6 Reasons Your Branding Isn’t Working for You

Is your brand in a rut, not getting the traction you expected or were promised? There are many factors that influence a brand’s success. It can […]
December 14, 2018

Writing a Media Advisory – 4 Easy Steps

Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover […]
November 5, 2018

4 Steps to Creating a Killer Press Release [EXAMPLE]

Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down […]
September 6, 2018

Turn Your Social/Digital Strategy Into Sales – 5 Phases to Conversion

Have you ever tried pouring liquid without a funnel? It can create quite a mess, with the wind possibly blowing and other distractions, while trying to […]
August 20, 2018

The 4 Types of Social Media Users

Social media allows for every voice to be heard, but how do people choose to express themselves on social media? According to a research study, there […]