April 3, 2020

Virtual Events: The what, why and the how

The significance of a face-to-face interaction will never go away. But how do you turn your educational meetings, networking opportunities and conferences into a virtual event […]
March 20, 2020

Adjusting Your Social Media Strategy during COVID-19

The world’s greatest trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to social distancing […]
March 3, 2020

10 Tips for New Interns from a KM&A Intern

Internships are what you make them. If you’re showing up 30 minutes late and chomping your gum entirely too loud, you may want to consider how […]
February 19, 2020

Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your […]
February 18, 2020

Employee Spotlight: Whitney Shelley

She runs on Bulleit Bourbon and Cheetos. Seriously that’s it. What is your role at KM&A? I’m the director of services. On a day-to-day basis, I’m […]
February 13, 2020

5 Significant Rebrands of 2019: A Designer’s Perspective

It doesn’t take a genius to notice a brand’s logo change and if you’re like most people, you get a tad excited seeing those changes. If […]
February 6, 2020

Employee Spotlight: Malia McGovern

You may have seen this Danville Dairy Fairy jogging on the streets of Indianapolis or maybe at some of the hottest wine spots that the city […]
February 6, 2020

Marketing: The Good & The Bad

Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the […]
February 5, 2020

From the CEO: The Right Way To Give Practical Feedback

When you recognize a problem, giving feedback is by-far the quickest way to encourage change. Feedback can help an employee focus on areas they need to […]
January 23, 2020

6 Freakishly Effective Ways to Increase Efficiency in 2020

Email, kick-off meeting, task, email, coffee break, conference call, status update – you know, business as usual. It works, so why take the time to improve […]
January 15, 2020

Employee Spotlight: Mandi Bender

She’s always wearing a blazer and can whip up many delicious cocktails. When Mandi isn’t in the office, you can most likely find her cheering on […]
January 14, 2020

From the CEO: Valuable Business Lessons Taught By Kids

“Life is tough, but so are you.” “When you fall off the bike, the best thing to do is get back on.” Little sayings like these […]
December 27, 2019

Employee Spotlight: Katie Foley

You can hear her laugh from four blocks away and trust us, she’s always laughing. This pop culture guru and Real Housewives fanatic brings a certain […]
December 27, 2019

Website Analytics: The Ultimate Power Tool

A company’s website is key to their business success and analytics offer insight into how a website is performing. Unlike social media where engagement is clear […]
December 4, 2019

Keep Calm and Create a Social Media Policy

There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media […]
December 4, 2019

Employee Spotlight: Drew Coomes

Our very own globetrotter is constantly seeing some of the world’s most beautiful sights and he just so happens to be KM&A’s other fearless leader. Read […]
November 27, 2019


Happy Thanksgiving to all of our clients, friends and family. 2019 has been a year of growth for our team and a time to reflect on […]
November 22, 2019

The Power of Live Events

Mandi Bender, Director of Partnerships & Development, discusses the impact that live events can have on a business. Read more below on why she believes live […]
November 15, 2019

Employee Spotlight: Katie Darling

Two letters, one person: KD. Even though she’s always late for work, we still keep her on the team because her mail dance is off the […]
November 13, 2019

How to Respond to Negative Comments

Here’s the scene: you’re monitoring your client’s social media accounts on AgoraPulse (check out our favorite marketing tools) and there it is. A classic ALL CAPS […]
October 18, 2019

Employee Spotlight: Steve Klipsch

The man. The myth. The legend. As a Jack Daniels concessioner and someone who never wears socks, Steve Klipsch continues to lead our team and pave […]
October 18, 2019

The Biggest Agency Misconceptions

People love them or they hate them. For years, agencies have received bad reputations. TV shows paint them as places that overwork their employees and are […]
October 10, 2019

A/B Testing Made Simple: What You Need to Know and Why You Need It

As a results-oriented organization, defining metrics and KPIs are critical to the success of our clients. At KM&A, evaluating data is an everyday practice to ensure […]
October 7, 2019

Employee Spotlight: Jerry Kauth

Whether you call him Mr. Jerry, Jerome or Jear-Bear, KM&A’s Jerry Kauth is always focusing on team wins and making it a goal to be first […]
October 2, 2019

Conference Reflections: INBOUND 2019

Social Media and Events Manager, Malia McGovern, recently attended INBOUND 2019 hosted by HubSpot in Boston. Read below on her experience and some tips on how […]
September 25, 2019

Employee Spotlight: Liz Giffen

We recently sat down with KM&A’s resident Michigander and go-to girl for wine recommendations, Liz Giffen. From her favorite place in the world to her coffee […]
September 13, 2019

How to Stay Active at Your Desk Job

We get it. Desk jobs can be hard on your body. From back pain to a foot falling asleep, the wear and tear on your body […]
September 6, 2019

6 Tips for B2B Lead Generation

A common misunderstanding among marketing professionals is that marketing for consumer sales and business sales are not one in the same. In fact, B2B (business to […]
August 29, 2019

Aligning Your Marketing Strategy with Memorable Experiences

Take a second and think back to the last event you attended. Were you at a professional conference? Did you attend a launch party for a […]
August 23, 2019

The Role of Social Media in the Racing World

Some of my fondest childhood memories include sitting on my grandma’s steps listening to the cars speed around the track at the Indianapolis Motor Speedway (IMS). […]
August 16, 2019

Laying the Framework for Successful Branding

When you hear someone talk about branding, what comes to mind? Do you automatically think of a logo? What about the messaging? Trust us when we […]
August 9, 2019
PR Crisis

Put Out the Fire – What to do in a PR Crisis

Picture these scenarios: 1. Your company just fired one of the highest performing executives and local media just caught wind. 2. You just found out that […]
August 9, 2019
marketing tools

5 Marketing Tools to Improve Productivity

In an ever-changing business industry, what sets you apart from your competitors? While an excellent product or service is important, it’s critical to see how your […]
August 1, 2019
Jerry Kauth

KM&A Hires New Executive Director to Lead Account Services

Indianapolis – With 12 years of marketing and event management experience, Jerry Kauth joins Klipsch Marketing & Advisors’ executive team and will lead all account services. […]
July 26, 2019

5 Common Blog Mistakes (and How to Avoid Them)

As a content marketer, I write and edit blog posts every day. It’s fun work, but editing articles submitted by other writers can often be a […]
May 23, 2019

Career Preparation – A KM&A Intern Perspective

As a first-semester junior with zero experience in design outside of school projects, I was unsure of what to expect when applying for internships. As I […]
May 10, 2019

Experience the Next Level of Marketing Solutions

Prompted by recent client exploration exercises, our team felt inspired to determine how KM&A differentiates itself from our competitors. To do this, we picked the brains […]
March 7, 2019

Insights from Professional Women – International Women’s Day

International Women’s Day. What is the intent? While this day may serve several purposes, the fundamental principle is clear. To celebrate, acknowledge and respect the achievements […]
February 18, 2019

Interview For Success – CEO Tips

Finding the right job can be overwhelming. Employers not only want to know you have the skillset to succeed, but that you possess the mindset to […]
January 28, 2019

Build Your Network & Create Powerful Connections

Business relationships. Partnerships. Friendships. There is no one-size-fits-all approach or playbook that can teach someone how to build and maintain successful relationships. There is no amount […]
January 28, 2019

6 Reasons Your Branding Isn’t Working for You

Is your brand in a rut, not getting the traction you expected or were promised? There are many factors that influence a brand’s success. It can […]
December 14, 2018

Writing a Media Advisory – 4 Easy Steps

December 7, 2018

The Marketing Plan and it’s Effect on Sleep

If you’re a business leader, there’s a good chance you’re close to getting approval on your 2019 Budget. You probably had a budget meeting sometime in […]
November 5, 2018

4 Steps to Creating a Killer Press Release [EXAMPLE]

Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down […]
September 6, 2018

Turn Awareness Into Sales – Social/Digital Strategy

Have you ever tried pouring liquid without a funnel? It can create quite a mess, with the wind possibly blowing and other distractions, while trying to […]
August 20, 2018

The 4 Types of Social Media Users

Social media allows for every voice to be heard, but how do people choose to express themselves on social media? According to a research study, there […]