Branding & Design
brands with brains
Beyond logos, typography, patterns and palettes, branding and creative execution is the vehicle that drives the value of a business or product to prospective customers. It’s an identity that communicates a brand’s promise, mission and vision. Branding encompasses not only the look but the tone of voice a company uses. This powerful form of creative is the cornerstone of effective marketing, advertising and all visual communications.
method & benefits
It begins with research, discovery and an in-depth exploration of your business, its people and its customers. A business becomes more than a set of products, services, employees and words when its branding and identity have strategically rooted creative. A successful brand strategy is supported by results-driven creative that leaves an impression and inspires your target audience to engage, convert and advocate.
stay true to you
We set a foundation for success by asking questions that reveal your challenges and opportunities to help navigate your business towards increased profitability. We start with an in-depth discovery of you and the marketplace, then define the changes needed to grow the business. By understanding the nuances of your business and it’s industry and target markets, we develop creative concepts that align with sales processes and support each goal and objective.
Exploring should be fun. So, we begin with an engaging and interactive process, that by the end of the day, brings out the true nature of our clients and their businesses.
Next, we dive in and begin to look for inspiration that can best represent the next phase of our client’s journey. We look at the good, the bad and the ugly to find out what is working and what is failing in the marketplace.
This leads to planning the creative around new brand pillars and aligning our desired look with the company goals and marketplace strategy.
Here is where we create, test and create some more, refining the brand and its components. Once we are confident in what we have created we compile the rules of the brand into one neat package for the client to utilize.
Finally, we execute the new look and feel onto all existing marketing materials and begin planning for future, brand aligned, materials.
RELATED CASE STUDIES
6 REASONS YOUR BRANDING ISN'T WORKING FOR YOU
Brand strategy and proper development of that strategy can go a long way in leveraging your brand for business success. Here are six potential signs to consider if your brand seems stalled.
HARD TRUTH SPIRIT REBRAND
KM&A was tasked with creating high-end, redesigned label packaging for Hard Truth Distilling that can support the mainstream recognition and price point they are hoping to pursue.
While keeping the mission of NuV3 at the forefront, our team revitalized the original logo to formulate a cohesive brand that not only resonates with its intended audience, but also sets the groundwork for a longstanding product.
SHOOK REALTY BRAND REFRESH
As a business that has slowly evolved over time, KM&A was challenged to invigorate Shook’s brand and create a cohesive message that speaks to who they are in the latest decade.