February 2, 2022
If you have any experience in the copywriting world, you know that us copywriters live and breathe by the AP Style Book. Whether you’re putting together […]
January 11, 2022
Strong client communication is essential when it comes to being a successful agency. Whether you’re talking to your clients about an upcoming event over Zoom, emailing […]
January 4, 2022
You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
September 27, 2021
Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two!
September 13, 2021
We’ve all been there, sitting through what seems like a never-ending presentation full of wordy slides, monotone explanations and snoozing audience members in the back row. Whether you’re in a college class, client meeting or virtual conference, you’re bound to give a presentation at some point, so why not make it the best it can be … and engaging to your audience?
September 13, 2021
We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically target your generational audience, it’s important to understand what each generation responds to. We’ve compiled a guide to targeting your audience’s generation for you, so read on for a bit of generational wisdom.
September 13, 2021
Email marketing is a valuable promotional tool, but only if you know what you’re doing. A newsletter is a great way to give your audience juicy company content. But, if you do it wrong, no one will want to read it. Even worse, they won’t open it. We certainly don’t want that! It’s important to make sure your newsletter stands out from the crowd. Here are our 6 tips on how to write a mind-blowing email newsletter that does not make people immediately hit “delete.”
September 10, 2021
Let's face it, social media is taking over the digital world. Whether you're looking to flaunt your beach vacation, sell a product or create a brand, social media is an effective way to do it. It’s essential for increasing your brand’s following and can create a sense of reliability as well as make a brand more approachable.
September 10, 2021
Marketing is all about getting people interested in your brand or product. In today's digital world, marketing is typically done through the magic of search engines. But how do you boost your business's webpage to the top of the search engine results page?
September 8, 2021
Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
September 8, 2021
Ah yes, copy, one of the most critical parts of marketing, branding and communication. It can make or break a marketing strategy, which is why it’s crucial to have a bold and creative copywriter on your team—or, if you’re a one-man-show, have your copywriting thinking cap on hand for when you need it.
August 23, 2021
You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Keep reading to find out the best practices you can take after an event to ensure you get the best results.
August 23, 2021
If your company isn’t already neck-deep in digital marketing tactics, then what are you waiting for? Digital marketing is only going to keep growing to provide brands endless opportunities to reach their audiences. Well, if you’re just getting started, or if you need a refresher, here are the top 5 digital marketing techniques companies should know in order to strengthen their digital strategies.
August 18, 2021
No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during their summer with KM&A.
July 29, 2021
Some phrases are repeated so much that they begin to lose their meaning. Company culture is one of those phrases.In a nutshell, company culture is the attitudes, values and behaviors of a business and its employees. It’s how an organization functions, and it can make or break a company. When the workforce shifted to working from home, everyone was forced to quickly change their work behavior to adjust to the newfound “normal.” But how did this sudden change affect company culture?
July 27, 2021
Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a profit and increase brand awareness, some money needs to be spent on marketing. You know, you gotta spend money to make money. That’s where a budget comes in: to ensure your company is staying on target and spending efficiently.
July 6, 2021
Calling all public relations professionals… this one’s for you! We should know how to successfully write a press release like how we know the back of our hand. But, sometimes we could use a little reminder of press release writing best practices
June 16, 2021
Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
June 7, 2021
An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
March 24, 2021
Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there not been much change? An audit of all channels can help make significant changes and improvements as we roll into a new quarter. We’ve got the 411 on what to look at when conducting a social media audit and actionable steps you can take to improve your social media marketing. So, let’s dive deeper.
December 9, 2020
We’re more connected than ever these days. And one of the best places to create new connections and leads is LinkedIn. For B2B and B2C businesses, […]
December 2, 2020
Strategic messaging is not going away. What’s changed is how we communicate and present ourselves. We’re evolving because strategic brand messaging is not a “one size fits […]
November 15, 2020
Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know […]
October 27, 2020
How do I increase my followers on social media and how do I engage with them?” Our answer is often the same, “How often are you posting on social media?”
October 19, 2020
A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step […]
October 15, 2020
It doesn’t matter what category of business you have or what industry you’re in, we are living in a digital and very virtual reality. This includes […]
September 22, 2020
It’s new. It’s shiny. It’s fun. Everyone wants to use it. Instagram Reels is here. Now it’s time to learn about the feature and determine if this new Instagram […]
April 17, 2020
In this time of crisis, the art of generosity and giving back has never been so significant. Our world has banded together and shown what the […]
April 10, 2020
Is SEO a foreign concept to you? Here’s what you need to know. SEO is an incredibly important component of your digital marketing strategy. Without SEO, […]
March 20, 2020
The world’s greatest social media trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to […]
February 19, 2020
The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your […]
February 6, 2020
Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the […]
February 5, 2020
When you recognize a problem, giving feedback is by-far the quickest way to encourage change. Feedback can help an employee focus on areas they need to […]
December 27, 2019
A company’s website is key to their business success and analytics offer insight into how a website is performing. Unlike social media where engagement is clear […]
December 4, 2019
There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media […]
November 13, 2019
Here’s the scene: you’re monitoring your client’s social media accounts on AgoraPulse (check out our favorite marketing tools) and there it is. A classic ALL CAPS […]
October 18, 2019
People love them or they hate them. For years, agencies have received bad reputations. TV shows paint them as places that overwork their employees and are […]
October 10, 2019
As a results-oriented organization, defining metrics and KPIs are critical to the success of our clients. At KM&A, evaluating data is an everyday practice to ensure […]
September 6, 2019
A common misunderstanding among marketing professionals is that marketing for consumer sales and business sales are not one in the same. In fact, B2B (business to […]
August 9, 2019
Picture these scenarios: 1. Your company just fired one of the highest performing executives and local media just caught wind. 2. You just found out that […]
August 9, 2019
In an ever-changing business industry, what sets you apart from your competitors? While an excellent product or service is important, it’s critical to see how your […]
July 26, 2019
As a content marketer, I write and edit blog posts every day. It’s fun work, but editing articles submitted by other writers can often be a […]
May 10, 2019
Prompted by recent client exploration exercises, our team felt inspired to determine how KM&A differentiates itself from our competitors. To do this, we picked the brains […]
December 14, 2018
Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover […]
November 5, 2018
![19884 KMA Old Blog Graphics Press 4 Steps to Creating a Killer Press Release [EXAMPLE]](https://wearekma.com/wp-content/uploads/2018/11/19884_KMA_Old_Blog_Graphics_Press.png "19884 KMA Old Blog Graphics Press 4 Steps to Creating a Killer Press Release [EXAMPLE]")
Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down […]
September 6, 2018
Have you ever tried pouring liquid without a funnel? It can create quite a mess, with the wind possibly blowing and other distractions, while trying to […]
August 20, 2018
Social media allows for every voice to be heard, but how do people choose to express themselves on social media? According to a research study, there […]