Communications Archives - KM&A

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July 29, 2021
Company Culture Blog Graphic

Company Culture: More Than a Business Buzzword

Some phrases are repeated so much that they begin to lose their meaning. Company culture is one of those phrases.In a nutshell, company culture is the attitudes, values and behaviors of a business and its employees. It’s how an organization functions, and it can make or break a company. When the workforce shifted to working from home, everyone was forced to quickly change their work behavior to adjust to the newfound “normal.” But how did this sudden change affect company culture?
July 27, 2021
Marketing Budget Blog Graphic

What’s the Deal with Marketing Budgets?

Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a profit and increase brand awareness, some money needs to be spent on marketing. You know, you gotta spend money to make money. That’s where a budget comes in: to ensure your company is staying on target and spending efficiently.
July 6, 2021
Press Release

8 Tips and Tricks to Write a Successful Press Release

Calling all public relations professionals… this one’s for you! We should know how to successfully write a press release like how we know the back of our hand. But, sometimes we could use a little reminder of press release writing best practices
June 16, 2021
Welcome, Interns

Get To Know Our 3 New Interns!

Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
June 7, 2021
Summer 2021 Interns

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
March 24, 2021
social-media-audit

It’s Time for a Social Media Audit: 4 Aspects to Look At

Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there not been much change? An audit of all channels can help make significant changes and improvements as we roll into a new quarter. We’ve got the 411 on what to look at when conducting a social media audit and actionable steps you can take to improve your social media marketing. So, let’s dive deeper.
March 22, 2021

What is Evergreen Content & Why It’s Important to Your Content Marketing Strategy

Simply put, evergreen content is content that stays “green”. It’s important to note that great content is a mix of evergreen AND timely articles. Writing content that permanently lives on your website, or even your social channels can get dusty from time to time. Your content was getting a lot of hits in the beginning but slowly faded away. Naturally, things need sprucing up as time moves on.
December 9, 2020
1208 KMA Blog Graphic Header 01 4 Ways to Beat the LinkedIn Algorithm & Make it Work for You

4 Ways to Beat the LinkedIn Algorithm & Make it Work for You

We’re more connected than ever these days.  And one of the best places to create new connections and leads is LinkedIn. For B2B and B2C businesses, […]
December 2, 2020
1201 KMA Blog Graphic 01 The Power of Strategic Messaging to Create a Successful Brand Identity

The Power of Strategic Messaging to Create a Successful Brand Identity

Strategic messaging is not going away. What’s changed is how we communicate and present ourselves. We’re evolving because strategic brand messaging is not a “one size fits […]
November 15, 2020
0831 KMA Blog Graphics Blog How to Boost Your Brand Affinity Through Social Media

How to Boost Your Brand Affinity Through Social Media

Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know […]
October 27, 2020
1936 KMA Blog Post Graphic social listening copy e1610404039315 How to Increase Your Social Media Following Organically

How to Increase Your Social Media Following Organically

How do I increase my followers on social media and how do I engage with them?” Our answer is often the same, “How often are you posting on social media?”
October 19, 2020
How to define your target audience

How to Define Your Target Audience in 3 Simple Steps

A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step […]
October 15, 2020
0831 KMA Blog Graphics Blog copy 6 Email Marketing Mistakes to Avoid in 2020

6 Email Marketing Mistakes to Avoid in 2020

It doesn’t matter what category of business you have or what industry you’re in, we are living in a digital and very virtual reality. This includes […]
September 22, 2020
0831 KMA Blog Graphics Blog Instagram Reels: Should I Use it in my Marketing Strategy?

Instagram Reels: Should I Use it in my Marketing Strategy?

It’s new. It’s shiny. It’s fun. Everyone wants to use it. Instagram Reels is here. Now it’s time to learn about the feature and determine if this new Instagram […]
April 17, 2020
spread-kindness-marketing

The Power of kINdness

In this time of crisis, the art of generosity and giving back has never been so significant. Our world has banded together and shown what the […]
April 10, 2020
SEO agency Indy

What is SEO & Why Is It Important?

Is SEO a foreign concept to you? Here’s what you need to know.  Search engine optimization (SEO) is the practice of getting targeted traffic to a website […]
March 20, 2020
1891 KMA Blog Post Graphic Adjusting Your Social Media Strategy during COVID-19

Adjusting Your Social Media Strategy during COVID-19

The world’s greatest social media trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to […]
February 19, 2020
1686 KMA Email Blog Graphic Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your […]
February 6, 2020
1497 KMA Blog Graphic GoodBad Marketing: The Good & The Bad

Marketing: The Good & The Bad

Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the […]
February 5, 2020
1574 KMA Steve Blog 3 From the CEO: The Right Way To Give Practical Feedback

From the CEO: The Right Way To Give Practical Feedback

When you recognize a problem, giving feedback is by-far the quickest way to encourage change. Feedback can help an employee focus on areas they need to […]
December 27, 2019
191328 KMA Blog Graphic Web Analytics Website Analytics: The Ultimate Power Tool

Website Analytics: The Ultimate Power Tool

A company’s website is key to their business success and analytics offer insight into how a website is performing. Unlike social media where engagement is clear […]
December 4, 2019
19975 KMA Blog Graphic 5 Social Policy Tips Keep Calm and Create a Social Media Policy

Keep Calm and Create a Social Media Policy

There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media […]
November 13, 2019
19655 KMA Blog Graphics Negative How to Respond to Negative Comments

How to Respond to Negative Comments

Here’s the scene: you’re monitoring your client’s social media accounts on AgoraPulse (check out our favorite marketing tools) and there it is. A classic ALL CAPS […]
October 18, 2019
19655 KMA Blog Graphics Agency copy The Biggest Agency Misconceptions

The Biggest Agency Misconceptions

People love them or they hate them. For years, agencies have received bad reputations. TV shows paint them as places that overwork their employees and are […]
October 10, 2019
19789 KMA SM October Blog AB 01 copy A/B Testing Made Simple: What You Need to Know and Why You Need It

A/B Testing Made Simple: What You Need to Know and Why You Need It

As a results-oriented organization, defining metrics and KPIs are critical to the success of our clients. At KM&A, evaluating data is an everyday practice to ensure […]
October 2, 2019
19789 KMA SM October Blog Inbound copy Conference Reflections: INBOUND 2019

Conference Reflections: INBOUND 2019

Social Media and Events Manager, Malia McGovern, recently attended INBOUND 2019 hosted by HubSpot in Boston. Read below on her experience and some tips on how […]
September 6, 2019
19619 KMA SM Graphics Blog B2B 6 Tips for B2B Lead Generation

6 Tips for B2B Lead Generation

A common misunderstanding among marketing professionals is that marketing for consumer sales and business sales are not one in the same. In fact, B2B (business to […]
August 23, 2019
19619 KMA SM Graphics Blog Racing copy The Role of Social Media in the Racing World

The Role of Social Media in the Racing World

Some of my fondest childhood memories include sitting on my grandma’s steps listening to the cars speed around the track at the Indianapolis Motor Speedway (IMS). […]
August 9, 2019
PR Crisis

Put Out the Fire – What to do in a PR Crisis

Picture these scenarios: 1. Your company just fired one of the highest performing executives and local media just caught wind. 2. You just found out that […]
August 9, 2019
marketing tools

5 Marketing Tools to Improve Productivity

In an ever-changing business industry, what sets you apart from your competitors? While an excellent product or service is important, it’s critical to see how your […]
July 26, 2019
19884 KMA Old Blog Graphics BlogMistakes 5 Common Blog Mistakes (and How to Avoid Them)

5 Common Blog Mistakes (and How to Avoid Them)

As a content marketer, I write and edit blog posts every day. It’s fun work, but editing articles submitted by other writers can often be a […]
May 10, 2019
Experience the Next Level of Marketing Solutions

Experience the Next Level of Marketing Solutions

Prompted by recent client exploration exercises, our team felt inspired to determine how KM&A differentiates itself from our competitors. To do this, we picked the brains […]
December 14, 2018
19884 KMA Old Blog Graphic Media Advisory Writing a Media Advisory – 4 Easy Steps

Writing a Media Advisory – 4 Easy Steps

Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover […]
December 7, 2018
19884 KMA Old Blog Graphics Sleep The Marketing Plan and it’s Effect on Sleep

The Marketing Plan and it’s Effect on Sleep

If you’re a business leader, there’s a good chance you’re close to getting approval on your 2019 Budget plan. You probably had a budget meeting sometime […]
November 5, 2018
19884 KMA Old Blog Graphics Press 4 Steps to Creating a Killer Press Release [EXAMPLE]

4 Steps to Creating a Killer Press Release [EXAMPLE]

Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down […]
September 6, 2018
19884 KMA Old Blog Graphics Sales Turn Your Social/Digital Strategy Into Sales - 5 Phases to Conversion

Turn Your Social/Digital Strategy Into Sales – 5 Phases to Conversion

Have you ever tried pouring liquid without a funnel? It can create quite a mess, with the wind possibly blowing and other distractions, while trying to […]
August 20, 2018
19884 KMA Old Blog Graphics SM Users The 4 Types of Social Media Users

The 4 Types of Social Media Users

Social media allows for every voice to be heard, but how do people choose to express themselves on social media? According to a research study, there […]