Design Archives - KM&A

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December 1, 2021
traveling for creative inspiration

The Importance of Traveling for Creative Inspiration

Whether you’re traveling overseas or exploring your own backyard, seeing new sights and adventuring into the unknown can be the ideal way to garner creative inspiration […]
November 17, 2021
Staying fresh minded

Staying Fresh Minded as a Creative Professional

Working as an agency creative professional means turn arounds are quick, deadlines are sharp and new tasks pop up left and right. It sounds stressful, and […]
June 16, 2021
Welcome, Interns

Get To Know Our 3 New Interns!

Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
June 7, 2021
Summer 2021 Interns

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
December 2, 2020
1201 KMA Blog Graphic 01 The Power of Strategic Messaging to Create a Successful Brand Identity

The Power of Strategic Messaging to Create a Successful Brand Identity

Strategic messaging is not going away. What’s changed is how we communicate and present ourselves. We’re evolving because strategic brand messaging is not a “one size fits […]
November 15, 2020
0831 KMA Blog Graphics Blog How to Boost Your Brand Affinity Through Social Media

How to Boost Your Brand Affinity Through Social Media

Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know […]
October 29, 2020
9 inspirational marketing quotes to restart your creativity

9 Influential Marketing Quotes to Restart Your Creativity

Whether you work in marketing or not, chances are you’ve encountered a cognitive or creative block. When you hit a wall, it’s helpful to take a […]
February 13, 2020
1590 KMA Blog Graphic Rebrands 5 Significant Rebrands of 2019: A Designer’s Perspective

5 Significant Rebrands of 2019: A Designer’s Perspective

It doesn’t take a genius to notice a brand’s logo change and if you’re like most people, you get a tad excited seeing those changes. If […]
August 16, 2019
19569 KMA Blog Graphic Branding Laying the Framework for Successful Branding

Laying the Framework for Successful Branding

When you hear someone talk about branding, what comes to mind? Do you automatically think of a logo? What about the messaging? Trust us when we […]
January 28, 2019
19884 KMA Blog Graphics Branding 6 Reasons Your Branding Isn’t Working for You

6 Reasons Your Branding Isn’t Working for You

Is your brand in a rut, not getting the traction you expected or were promised? There are many factors that influence a brand’s success. It can […]