communication at its core
Emotions are a powerful motivator. They influence choices and inspire action. Strategic communication help shape the narrative that connects an audience to a brand. Content is king. It’s not just what you say and how you say it – it is meaningful storytelling that speaks to the customer, not at them, and drives businesses toward a pillar of engagement that transforms mundane marketing into an all-encompassing brand experience.
method & benefits
Telling a story and reaching an audience requires strategy and unmissable execution. There is no time for guesswork and uncertainty within the communication. Tactful implementation requires research and development. So, we roll up our sleeves, prepare to get a little dirty and enter the realm of discovery. We learn the bread and butter of your business, explore your industry, meet your audiences and pinpoint the right methods of communication to unify the messaging that brings the strategy full circle.
starting off strong
With a foundation in place, we begin to make a brand’s existence known. However, integrating messaging, creative, technology and media into a communication and marketing plan that leaves a lasting impression is no easy feat. Sure, we can scream it from the rooftops but instead we opt for a value-driven approach. We analyze the data and revel in the insights to seamlessly introduce brands into the social and digital space while making sure each element rings in harmony and reaches customers at the right place, the right time and never misses a beat.
We will never get your message across correctly if we don’t know who you are. When we know where you stand, we can get you to where you want to go. We ask tough questions, uncover the hard truths to understand business challenges, define measurements of success and gain a wealth of knowledge to steer our efforts in the right direction.
Now that we know the ins and outs of your business, we take those insights and hit the ground running. We hone-in on your industry, competitive landscape, relevant data & analytics. We immerse ourselves in the psychology and behavior of your target audiences and who your audience thinks you are to forge the path toward a strategic communication plan that moves the needle.
Here we connect the dots and create a well-defined roadmap to reach your goals. We construct your narrative, key messaging and identify the right channels to deploy within the communications strategy. This is the blueprint for your highest value opportunities, how to engage your customers through content and a plan to deliver the highest ROI for your business.
A decisive plan is nothing without action. Each key interaction identified in our strategy enhances the customer journey. From awareness & perception to engagement & revenue growth– it’s time to see the magic happen. Whatever tactics your strategy calls for, we will deliver them with purpose and enthusiasm.
Communication is a job that is never truly finished. Content and messaging play a critical role in marketing and communications plans. Marketing is ever-evolving and being agile in any industry means listening and adapting. Results continue to emerge when data is monitored and utilized to optimize marketing efforts and keep you ahead of the competition.
RELATED CASE STUDIES
ATHLETE IN EVERYBODY
Challenge: Develop a campaign to help position Methodist Sports Medicine away from only sports-specific injuries and focus more on general orthopedic health without pulling them way off brand.
KEEP CALM & CREATE A SOCIAL MEDIA POLICY
There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media accomplishes more than traditional marketing ever could.
For over 30 years, Methodist Sports Medicine has served the residents of Indiana and neighboring states with the best orthopedic care. While specializing in sports medicine and comprehensive orthopedic care, Methodist Sports Medicine serves more than just athletes.