Branding | Logo Redesign | Brand Standards | Email Newsletter Templates | Brochures | Rack Cards | Business Suites | Package Design | Social Media | Digital Ads | Traditional Marketing Ads | Media Kits | Market Research | Brand Management | Graphic Design | Website Design
brands with brains
Branding, graphic design and creative ideation is the vehicle that drives the value of a brand to its prospective customers. It’s an identity—a window into a brand’s sense of self, mission, core values and the story behind them. Creative is the cornerstone of effective marketing, advertising and all visual communications.
method & benefits
It begins with research, brainstorming and a deep dive into your business, its people and its customers. When implementing a strong identity through strategically rooted creative, a business becomes more than just its name and products—it becomes a brand. Harnessing a business’s story through results-driven branding and creative direction, the outcome is simple: impressions are left, engagement is made and audiences will listen.
stay true to you
We build a foundation made for success by asking questions that reveal your opportunities and challenges, helping us devise the answer that will elevate your brand and grow your bottom line. By conducting an in-depth discovery of you and the marketplace, we’re able to define the changes needed to grow your business and accomplish your goals. Through creating an understanding of your business and its industry, we develop creative concepts that not only align with your business’s identity and core values, but also support each goal and objective.
Exploring should be fun. So, we begin with an engaging and interactive process, that by the end of the day, brings out the true nature of our clients and their businesses.
Next, we dive in and begin to look for inspiration that can best represent the next phase of our client’s journey. We look at the good, the bad and the ugly to find out what is working and what is failing in the marketplace.
This leads to planning the creative around new brand pillars and aligning our desired look with the company goals and marketplace strategy.
Here is where we create, test and create some more, refining the brand and its components. Once we are confident in what we have created we compile the rules of the brand into one neat package for the client to utilize.
Finally, we execute the new look and feel onto all existing marketing materials and begin planning for future, brand aligned, materials.
PACKAGING: LEGACY MAKER
With a high-end brand, high-end branding must be in place in order to target the correct audience and accurately tell the brand story. While undergoing a full rebrand, Legacy Maker approached us to help redesign their packaging to portray to customers that they are a quality, trustworthy brand.
PHOENIX DATA CORPORATION: WEBSITE REDESIGN
The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world. Your website can sit there and look pretty all day, but it needs to present information in a clear, easy-to-use way. Create a strong first impression and make your potential customers feel like they’ve found THE ONE. You want to have that “it factor,” and let’s face it, you’re competing for the attention of the same audience alongside thousands of other businesses. That can be an exhausting game, right?
CREATIVE CONCEPT: SAVANNAH BRAND REFRESH
Visiting a new city brings inspiration, ideas and questions about the brands that currently exist… well, to a team of marketing professionals at least! After exploring a tourist-filled, booming city, we wondered, “how can you elevate the small businesses that have already found their niche?”
SHOOK REALTY BRAND REFRESH
As a business that has slowly evolved over time, KM&A was challenged to invigorate Shook’s brand and create a cohesive message that speaks to who they are in the latest decade.
put us to work for your brand
Klûm Marketing & Advisors is a leading marketing agency throughout the United States.
Read more about our marketing communication and event & activation services.