Events & Activations

creating lasting experiences

Strategic planning, ideation, implementation and everything in between – creating an impactful experience through event activation is not for the faint of heart. It’s planning for the unknown. It’s world-class creative and flawless execution. It’s thousands of orchestrated touchpoints that work together to make a splash and leave a lasting impression. While each event is different, they all boil down to one basic principle, eliciting emotion within an audience that fosters a genuine connection to a brand.

method & benefits

Whether it’s a global conference, product launch, virtual event series or an intimate VIP experience – our expertise spans every category. We’re a unique group that loves a good party. That’s why we’re so great at throwing them. From event branding, theme and message development to multi-channel event marketing, we integrate our full-service capabilities to capture the event narrative, tell a brand’s story and deliver a dynamic experience that engages minds and wins hearts. We streamline the process and drive results. We’re never on cruise control.

party partners

As your partner, we take the reins and deliver an all-encompassing experiential solution. Enhancing the vision every step of the way through pre-event planning and programming, on-site logistics, post-production, blood, sweat and tears. What does success look like for your event? We take a holistic approach and approach the context with multiple lenses. We determine goals and drive every element of the journey with precision and all of the thoughtfully planned bells and whistles.

PROCESS

ESTABLISH

The pre-event planning pep talk. Your business has recognized a need to connect and engage. We lay the groundwork for an effective event activation by establishing goals, success metrics and pathways for optimal ROI so our strategy and tactical teams can begin creating a concept.

PROGRAM

The blueprint to a meaningful experience (aka where the magic happens). From theme and brand development to experience mapping and attendee journeys, this is the master plan that covers each aspect of the event and delivers the greatest value and most unforgettable moments.

PLAN

We don’t just dream up experiences, we produce and deliver them down to the smallest, most critical detail. From pre-event troubleshooting, site-selection and permitting to marketing and vendor sourcing, we leverage our talent and connections to provide full-service event management.

PROMOTE

It’s time to reach the right people at the right time and on the right channel. Because if not, what was the purpose of planning such a stellar event? We take event management further with a customized event marketing plan to ensure each goal is surpassed, and then we do it.

EXECUTE & EVALUATE

The way you run an event is just as important as the preparation. Unforeseeable things happen and yes, we have a plan for that. We approach event day with intensity and precision to ensure flawless execution. We deploy a well-defined event measurement plan that doesn’t just measure what happened, we measure why it matters and its value.

PROOF

RELATED CASE STUDIES

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2019 BRADY AWARDS
For 14 years, the Brady Awards was hosted on a Saturday night and at the same venue. Not only did KM&A modify the awards program to be held on a Friday and at a more suitable venue, but we also supported the foundation by creating its brand identity, event logo and updated promotional deliverables.
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VIRTUAL EVENTS: THE WHAT, WHY AND THE HOW
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ALIGNING YOUR MARKETING STRATEGY WITH MEMORABLE EXPERIENCES
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PUT KM&A TO WORK FOR YOUR BRAND.

As a national leader in event services KM&A takes the lead from planning to implementation in a way unmatched by your competitors.
Read more about their marketing and communication & public relations services.