The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your digital marketing tactics are cost-effective and drive results. Are you considering executing an email marketing plan? Do you want to improve your conversion? Increase revenue? Keep reading to discover four benefits of email marketing that we think are crucial for businesses to understand.
Email Marketing Can Speak to Consumers EVERY DAY
If you don’t own a cell phone, you’re officially living in the Stone Age. On average, people are checking their email at least once a day on their mobile device and if that doesn’t scream, “EMAIL MARKETING IS IMPORTANT,” then we don’t know what does.
Email Marketing is More Cost-Effective than Other Marketing Tactics
How are you spending your marketing budget? Shockingly enough, email marketing is relatively cheaper than other marketing tactics. In addition to relatively low operational costs, email marketing also provides an attractive return on investment (ROI). According to DBS Data, businesses can expect an average return of $38 for every $1 they spend on email marketing.
Email Marketing Fosters Brand Awareness
When email marketing is positively executed, it can:
- Foster serious customer loyalty by creating direct links with consumers
- Leverage ROI of any marketing campaign
- Establish a brand as a reliable reference point for consumers
- Decrease email list unsubscribe rates
Your brand’s personality is everything and should be consistent among all points of contact with your customers. By keeping a tone that represents your values, you will instill confidence and reliability.
In short, email marketing is one of the most powerful tools for encouraging long-term interactions with a brand. The key to developing brand awareness through email marketing lies with consistency, providing solution-focused content and personalization. If you’re not utilizing your email marketing strategy to its full potential, feel free to give us a call. It’s time that we work on your content and brainstorm how to keep your customers coming back for more.