It’s new. It’s shiny. It’s fun. Everyone wants to use it. Instagram Reels is here. Now it’s time to learn about the feature and determine if this new Instagram hype is worth integrating in your business or brand’s social media strategy.
We’re here to make the most of your marketing and tactical efforts. So rather than scouring search engines searching its capabilities, benefits and marketing best practices, we’ve already done the dirty work. Read on for a brief summary of all we’ve learned about the Instagram Reels. The ultimate Instagram Reels FAQ for you to increase your knowledge and utilize the latest Instagram feature.
What is Instagram Reels, anyway?
By now, we’ve all heard of Tik Tok, right? In short, Instagram Reels is essentially Facebook’s competing social feature that allows for music-driven, short-form and influencer content. With the future of Tik Tok unknown, Instagram Reels offers a comparable digital medium for executing organic, paid brand and influencer content marketing. Rather than utilizing multiple platforms for multiple marketing purposes, it brings everything under one roof for influencers, content creators and consumers.
So how is Instagram Reels different from IGTV or an Instagram story?
Similar to Tik Tok, and different from IGTV and Instagram stories, Instagram Reels allows users and marketers to create short videos while accessing music, viral audio and various effects. Additionally, a major differing factor is the way the two types of content are shared. When posting an Instagram Reel it is automatically shared to the Reels section of Instagram’s explore page while also offering the option of featuring on a page’s main Instagram feed.
Feeling pressure to create, but not sure what to create? You don’t have to completely reinvent the wheel. You can use existing content on your blog, podcast, or social channels in addition to short-term content curated specifically for optimal Instagram visibility.
How do I incorporate Instagram Reels in my digital marketing plan?
Here are 3 ways to use Instagram Reels in your marketing strategy:
- Educational Content– Educate your audience on your products without making it about your products. By posting educational content, you are showing your expertise. You can then use this content to draw your Reel viewers to your website and get them to become subscribers to your email list.
- Product Reviews or Case Studies– Showcasing your product reviews and case studies will show your happy customers. Reels gives you the opportunity to get creative around how you show your reviews. You have the ability to create native-looking reviews and case studies that can entertain your followers.
- Behind-the-Scenes Content– This type of content can build the relationship between you and your audience. These reels can act as a bridge between your brand and the customer; it makes you more human and gives your customers something to relate to.
Should I leverage Instagram Reels or TikTok for influencer marketing opportunities?
With the rapid growth and response to TikTok as a social network, Instagram Reels provides an alternative creative space to share brand, influencer and micro-influencer generated content for followers and fans.
Instagram is a dominant channel and a go-to channel for fast, fun visual-centric content. By now, influencers have already established an extensive following and content format for users and consumers seeking entertainment. If your business has already been leveraging Instagram in your social media or influencer marketing plan, Instagram Reels serves as a convenient extension to your overall strategy.
What do brands need to know about Instagram Reels?
As mentioned previously, many brands and businesses have already developed a strong, reputable Instagram presence. However, not every social media trend and feature should be capitalized upon, especially for brands and businesses. As a best practice, we always recommend a thorough exploration session to determine goals, intent and success metrics prior to any social media campaign or marketing initiative. From paid ads and product swipe ups to education and influencer partnerships, there is no one-size-fits-all approach to marketing via Instagram Reels or Tik Tok for that matter.
In summary, Instagram Reels presents an opportunity for more exposure and visibility as well as increased brand authenticity and transparency. Whether you are an influencer or a brand it’s a tool to convey who you are, what you’re about and how you portray a brand or unique persona. It’s personable, it’s relatable and it builds relationships. Like every other marketing strategy, the key is to test and check. Test new content and check the metrics to see how well your audience liked it. Improve and repeat. And then do it all over again.