February 10, 2023

Event Thought Leadership: AV vs. Creative Event Production

[vc_row][vc_column][vc_column_text] Ready to hear from some Event Production pros? We had the opportunity to gain some insight from two individuals who know event production like the back of their hands. Give it up for Jerry Kauth and Stu Fullmer!   Jerry Kauth: Vice President, KM&A Jerry has 15 years of...

January 25, 2023

Q1 – The Perfect Time for Employee & Customer Engagement

New year, new opportunity for engagement! Who doesn’t love a fresh start? Q1 is the best time of year to motivate and engage with employees and clients. Look at it this way, you have an entire year full of lessons and learnings behind you and an entire year with endless...

August 29, 2022

The Differences Between Marketing and Advertising

Ah yes, the long-debated question: are marketing and advertising the same thing? If you answered no, you’re right! Although advertising is a part of marketing, they are two separate facets that work hand in hand when it comes to the overall marketing strategy. A marketing strategy typically dedicates specific advertising...

June 8, 2022

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of...

March 22, 2022

A Q&A with our Events Team

It’s time to say hello to our events team! Made up of four event planning experts, our events team is the eyes and ears behind anything involving virtual, in-person or hybrid experiences, event production and venue sourcing. They’re responsible for every event KM&A develops as well as pre-event planning, post-event...

March 2, 2022

Influencer Marketing & its Importance

It’s 2022, which means you’re lying if you say you don’t follow influencers on social media. Not only because influencer marketing is huge right now, but also because it seems like every random person we knew back in high school is now earning brand deals and sharing their own personal discount codes. Keep getting...

March 2, 2022

4 Myths About Agencies That We’re Proving Wrong

If you’ve ever seen an episode of Mad Men, you know what people tend to think about marketing agencies. They’re creative (hell yes), unorganized (couldn’t be us) and all play, no work (we wish). While this romanticized view of an agency is kind of fun, and some parts may in...

February 2, 2022

How to Turn Your Love for Food into a Full-Time Job

There’s one thing we all look forward to during the workday at KM&A, and that’s lunch. We’re foodies at heart, so whenever we have the chance to snack, eat or drink, our day is made. But besides pigging out, one of our absolute favorite things to do is work with food. And...

February 2, 2022

A Q&A with our Account Team

Let’s give a warm welcome to our awesome account team! Composed of three client communication pros, our account team is responsible for reviewing content, orchestrating client meetings, overseeing client strategy and staying on top of all things KM&A.  If you need a laugh, Jack’s your guy. Filled to the brim...

February 2, 2022

The KM&A AP Style Guide

If you have any experience in the copywriting world, you know that us copywriters live and breathe by the AP Style Book. Whether you’re putting together a press release, crafting blogs for a website or developing blurbs for an email marketing campaign, AP style should be your guiding light towards...

February 2, 2022

Psychological Marketing Hacks

Let’s face it, we’ve all fallen victim to a weird psychological phenomenon at one point (Mandela effect, anyone?), as sometimes things are too complicated for our brains to fully comprehend and remember everything that’s happening around us. Would you be surprised if we told you there are psychological hacks that...

January 11, 2022

A Guide to Client Communication

Strong client communication is essential when it comes to being a successful agency. Whether you’re talking to your clients about an upcoming event over Zoom, emailing back and forth with them about a potential social media idea or meeting with them in-person to discuss the next big step, staying connected...

January 11, 2022

A Q&A with our Creative Team

Meet our creative team: the eyes and ears behind anything and everything involving design, graphics and branding. The creative team is responsible for all graphic design projects, rebrands and visuals for us and our clients ... let’s face it, we’d look pretty boring without them! When she’s not working on...

January 11, 2022

3 Things to Pay Attention to as the Event Industry Shifts

It seems like COVID-19’s reign on the events industry is coming to an end, as we see businesses beginning to transition from virtual events back to hybrid and in-person. Hallelujah! However, there are some things to keep in mind when tackling this transition because let’s face it—the industry won’t be...

January 5, 2022

A Q&A with our Communications Team

It’s time to say hello to our witty and talented communications team! Made up of four superstar copywriters, our comms team is responsible for everything involving written content, social media, digital marketing and more. When she’s not putting together the perfect outfit or jet setting off to a new city,...

January 5, 2022

5 Important Interpersonal Skills Needed for Agency Life

Agency life requires many things—writing skills, attention to detail, fast responses … you name it. However, one of the most crucial things needed when working in an agency is a solid set of interpersonal skills.  So, what exactly are interpersonal skills? They’re skills and traits used to interact and communicate with others—also...

January 5, 2022

Our Creative Designer’s Top 6 Design Tips

Our creative team plays a pivotal role in KM&A’s success. Whether they’re producing visuals for our social media, making graphics for blogs & case studies or designing & executing virtual event concepts for clients, they are an integral part of our team and overall strategy. Having a variety of design...

January 4, 2022

Transitioning Your Event from Virtual to Hybrid

As the world slowly returns to a semi-normal state, you can expect to see the events world start its transition back to normal as well … can we get a hell yeah?! After spending the past two years planning, designing and executing multiple small and large-scale virtual events, our team is gearing...

November 17, 2021

Staying Fresh Minded as a Creative Professional

Working as an agency creative professional means turn arounds are quick, deadlines are sharp and new tasks pop up left and right. It sounds stressful, and sometimes is, but one of the most difficult parts about being a creative professional in an agency setting is keeping the creative juices flowing...

November 8, 2021

A White Paper Exposé

To celebrate the publishing of our latest white paper, we wanted to take a moment to dive into the topic of white papers and why they’re so significant in the marketing industry. So … what exactly are we talking about here? A white paper is industry-related research that goes in-depth...

November 8, 2021

Pitching 101

Ah yes, pitching: the art of selling an idea. Pitching is a fundamental piece of the marketing puzzle and a basic element of agency life. Whether we’re proposing strategies to clients, presenting new ideas to internal leadership or posing client work to media, pitching is a key part of our...

October 17, 2021

Meet Our 3 Fall Interns

Seasons are changing (unless you live near our Tampa office, where summer seems to exist almost year-round) which means we’ve welcomed a new group of interns to the KM&A team! This fall, we’ve brought on three impressive young professionals; Brittany Reed, Kaitlyn Luft and Mary Dziwlik.  Here at KM&A, our...

September 27, 2021

Marketing for Beginners

Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two! So … what exactly is marketing?  Marketing Defined Marketing (noun): the activity, set of institutions and processes for creating, communicating,...

September 13, 2021

6 Ways to Keep a Presentation Engaging and Effective

We’ve all been there, sitting through what seems like a never-ending presentation full of wordy slides, monotone explanations and snoozing audience members in the back row. Whether you’re in a college class, client meeting or virtual conference, you’re bound to give a presentation at some point, so why not make...

September 13, 2021

Targeting Your Audience by Generation

We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically...

September 13, 2021

6 Ways to Make Your Newsletter Worth Subscribing To

Email marketing is a valuable promotional tool, but only if you know what you’re doing. A newsletter is a great way to give your audience juicy company content. But, if you do it wrong, no one will want to read it. Even worse, they won’t open it. We certainly don’t...

September 10, 2021

Tips on Growing 4 Popular Social Media Platforms

Let’s face it, social media is taking over the digital world. Whether you’re looking to flaunt your beach vacation, sell a product or create a brand, social media is an effective way to do it. It’s essential for increasing your brand’s following and can create a sense of reliability as...

September 10, 2021

Organic vs. Paid Search Marketing: What’s the Difference Between the 2?

Marketing is all about getting people interested in your brand or product. In today’s digital world, marketing is typically done through the magic of search engines. According to Imforza, 93% of online interactions begin with a search engine. Since everyone and their dog is online, the internet is quite competitive. If...

September 8, 2021

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about...

September 8, 2021

A Guide to Creating Clever Copy

Ah yes, copy, one of the most critical parts of marketing, branding and communication. It can make or break a marketing strategy, which is why it’s crucial to have a bold and creative copywriter on your team—or, if you’re a one-man-show, have your copywriting thinking cap on hand for when...

August 23, 2021

Your Event is Over, Now What?

You have spent months coming up with themes, preparing the venue, sending out invitations and reminders, and now the event is finally here. You get to see all your hard work pay off, and then you are done. Well, not quite… there is still work to do! Most people expect...

August 23, 2021

Top 5 Digital Marketing Techniques Every Company Should Know

If your company isn’t already neck-deep in digital marketing tactics, then what are you waiting for? Digital marketing is only going to keep growing to provide brands endless opportunities to reach their audiences. Well, if you’re just getting started, or if you need a refresher, here are the top 5...

August 18, 2021

5 Valuable Agency Life Lessons You Learn As An Intern

No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during...

July 29, 2021

Company Culture: More Than a Business Buzzword

Some phrases are repeated so much that they begin to lose their meaning. Company culture is one of those phrases. It’s been thrown around so frequently that its importance is being forgotten. In a nutshell, company culture is the attitudes, values and behaviors of a business and its employees. It’s how an...

July 27, 2021

What’s the Deal with Marketing Budgets?

Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a...

July 6, 2021

8 Tips and Tricks to Write a Successful Press Release

Calling all public relations professionals… this one’s for you! We should know how to successfully write a press release like how we know the back of our hand. But, sometimes we could use a little reminder of press release writing best practices. So here you go! A press release is...

June 30, 2021

From Our President: 4 Things I Learned as a Leader This Year

There’s no question about it: the pandemic took people by surprise and uprooted lives, businesses, and normal life as we know it. We all had to learn how to be flexible, patient, and understanding. The sudden changes required me to take a step back and analyze things that our company...

June 16, 2021

Get To Know Our 3 New Interns!

Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia Kolligian, Maddy Phipps and Jana Tuttle. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events and Jana...

June 7, 2021

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C...

May 19, 2021

5 Popular Marketing Trends in 2021: Still Relevant?

Although the past year and a half has been full of unpredictable events, marketing professionals have been thriving because their industry is full of the unknown. Will this post thrive? How is this new Instagram feature going to play a role in digital marketing? These are just some of the...

March 24, 2021

It’s Time for a Social Media Audit: 4 Aspects to Look At

Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there...

March 22, 2021

What is Evergreen Content & Why It’s Important to Your Content Marketing Strategy

Simply put, evergreen content is content that stays “green”. It’s important to note that great content is a mix of evergreen AND timely articles.  Writing content that permanently lives on your website, or even your social channels can get dusty from time to time. Your content was getting a lot...

March 8, 2021

Droppin’ Grammar Knowledge

So what you said specific like (PACIFIC)? Or – so what you thought mind-boggling was actually, mind-bottling? The world won’t stop spinning and life will go on. However, as marketing experts and communication professionals, we must warn you the danger that comes with misusing/mispronouncing words. Words are hard and the...

March 2, 2021

It’s Time to Update Your Website NOW: 4 Ways to Improve Your Website

Your website is the bread and butter of your company. Is your website lacking in digestible content and design or worse, you don’t have a website at all? You are missing out on showcasing your company to the world. The internet is the most cost-effective way to market your business....

February 17, 2021

5 Ways to Master Instagram

Instagram - the fastest growing social network that has a lot of potential and opportunity for any business. The beauty of utilizing Instagram for your business is not reserved for any particular brand. Are you a small business? An e-commerce empire? Then there you have it, an Instagram audience is...

January 18, 2021

5 Ways to Build an Effective Social Media Strategy

In the realm of digital marketing, social media should be a key component of any company’s marketing mix. If you’re overwhelmed and frantic on where to start with your social media strategy, you’re definitely not alone. Analysis paralysis is a serious problem. We’re here to help. For your benefit, we’ll...

January 18, 2021

5 Social Media Mistakes to Avoid in 2021

In the midst of a global pandemic, people are spending an ever-increasing amount of time on social media platforms. Social media has kept the world connected while being physically apart. 2020 showed the marketing world that if social media is not part of your marketing strategy, it must be a...

January 18, 2021

What’s Holding You Back from a Killer Rebrand?

Legendary designer Milton Glaser once said, “in the lifetime of any brand there must come a time when said brand’s identity must go under question.” Here’s the deal. Milton Glaser didn’t really say that, I just made it up. But that does not make the statement any less true. It...

January 11, 2021

Hosting a Successful Virtual Event: The What, How & Why

The significance of face-to-face interaction will never go away. But how do you turn your educational meetings, networking opportunities and conferences into a virtual event that will be just as engaging? Now, possibly more than ever with the world’s current state, it is essential that you continuously be creative and...

January 10, 2021

Hiring a Marketing Agency: 4 Critical Tips to Consider

Before getting into what you should consider when hiring a marketing agency, let’s first discuss why. When perusing job descriptions for companies seeking to hire in-house marketing personnel, it isn’t uncommon to see a lengthy list of required qualifications. Does this look familiar? MUST HAVE: Superior written and verbal communication skills,...

December 9, 2020

4 Ways to Beat the LinkedIn Algorithm & Make it Work for You

We’re more connected than ever these days. And one of the best places to create new connections and leads is LinkedIn. For B2B and B2C businesses, LinkedIn is one of the best social media platforms to leverage leads and create brand recognition. Many people tend to not have a firm...

December 2, 2020

The Power of Strategic Messaging to Create a Successful Brand Identity

Strategic messaging is not going away. What’s changed is how we communicate and present ourselves. We’re evolving because strategic brand messaging is not a “one size fits all.”  Our clients are willing to take more risks because they want their messaging to sound conversational and reflect their brand’s personality. Studies show you...

November 15, 2020

How to Boost Your Brand Affinity Through Social Media

Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know shared values help foster loyal relationships so let’s find how to reflect those values on your digital channels effectively. What’s that well known saying?...

October 29, 2020

9 Influential Marketing Quotes to Restart Your Creativity

Whether you work in marketing or not, chances are you’ve encountered a cognitive or creative block. When you hit a wall, it’s helpful to take a brain break and channel the words of some of the most creative minds. Here are a few of our favorites to help you battle...

October 27, 2020

How to Increase Your Social Media Following Organically

[vc_row][vc_column][vc_column_text]A common question we hear is, “How do I increase my followers on social media and how do I engage with them?”  Our answer is often the same, “How often are you posting on social media?” If you’re only posting two to four times a month, that can be problematic...

October 26, 2020

A Guide to Sharpening Your Digital Event Strategy

Our favorite word around the office lately has been “pivot”. Now more than ever, digital event strategies and digital pivots are trending. How do you create a digital experience that compares to a live event? What approach do you need to take to translate your live event messaging into an...

October 19, 2020

How to Define Your Target Audience in 3 Simple Steps

A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step you cannot skip. You must define your target audience. Below you will find answers to the most common questions when transitioning to a more...

October 15, 2020

6 Email Marketing Mistakes to Avoid in 2020

It doesn’t matter what category of business you have or what industry you’re in, we are living in a digital and very virtual reality. This includes email marketing. We rely on digital channels for communication, education, shopping and entertainment. This offers businesses endless opportunities for digital visibility. From social media...

September 22, 2020

Instagram Reels: Should I Use it in my Marketing Strategy?

It’s new. It’s shiny. It’s fun. Everyone wants to use it. Instagram Reels is here. Now it’s time to learn about the feature and determine if this new Instagram hype is worth integrating in your business or brand’s social media strategy.   We’re here to make the most of your marketing and tactical efforts. So...

August 4, 2020

The Definitive Guide to More Productive Remote Meetings 

Blazers on the top, pajama pants on the bottom ­– the show must go one. While working remotely was an entirely new reality for many organizations, we have now adapted to the unfamiliar territory of living and working. At this point, you’ve probably experienced countless video conferencing faux pas, right?...

June 25, 2020

6 Essential Networking Tips to Help You Make the Most of Events

Let’s Talk About Networking  It’s all about who you know. From high school and college into the professional world, it is imperative to realize the importance of building and maintaining relationships. Networking doesn’t just involve attending networking events and having a few meet and greets. It involves utilizing already established relationships and building off of those.   As a marketing...

May 5, 2020

Dallara and their race to a safer future

For over 40 years Dallara has been in the business of designing and manufacturing some of the world’s most competitive race cars, so when the time came to shift gears and create something out of their ordinary. They welcomed that challenge. During a time of global crisis, they utilized their team of engineers and technology to...

April 17, 2020

The Power of kINdness

In this time of crisis, the art of generosity and giving back has never been so significant. Our world has banded together and shown what the human race is capable of. Communities and organizations globally have connected, and offer not only what they have monetarily, but also their supplies and...

April 10, 2020

What is SEO & Why Is It Important?

Is SEO a foreign concept to you? Here's what you need to know. SEO is an incredibly important component of your digital marketing strategy. Without SEO, your digital marketing strategy is dead in the water. Ultimately, it will bring your website visibility to a higher position and keep you above...

March 20, 2020

Adjusting Your Social Media Strategy during COVID-19

The world’s greatest social media trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to social distancing in a matter of days. Amid other closures, restaurants and bars have now been forced to find new ways to operate to...

March 3, 2020

10 Tips for New Interns from a KM&A Intern

Internships are what you make them. If you’re showing up 30 minutes late and chomping your gum entirely too loud, you may want to consider how you’re carrying yourself. An internship is your opportunity to showcase your skills and potentially open the door to a full-time job. You won’t get...

February 19, 2020

Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your digital marketing tactics are cost-effective and drive results. Are you considering executing an email marketing plan? Do you want to improve your conversion? Increase...

February 6, 2020

Marketing: The Good & The Bad

Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the bad. Good marketing offers a view of the world, whereas bad marketing offers a product to buy. Think you can tell the difference? Keep...

February 5, 2020

From the CEO: The Right Way To Give Practical Feedback

When you recognize a problem, giving feedback is by-far the quickest way to encourage change. Feedback can help an employee focus on areas they need to improve upon and allow them to look at the situation from a different perspective. Think you’re giving great feedback but not seeing results? Consider...

January 14, 2020

From the CEO: Valuable Business Lessons Taught By Kids

“Life is tough, but so are you.” "When you fall off the bike, the best thing to do is get back on.” Little sayings like these are familiar to each of us due to our parents saying it or even sharing similar wisdom with our children. As a father of...

December 27, 2019

Website Analytics: The Ultimate Power Tool

A company’s website is key to their business success and analytics offer insight into how a website is performing. Unlike social media where engagement is clear from likes, reviews and shares; website performance is more difficult to assess. After website analytics are set up, businesses can monitor and evaluate how...

December 4, 2019

Keep Calm and Create a Social Media Policy

There are plenty of myths and deluded opinions about social media as an effective tool. When it comes to marketing, organizations are realizing that social media accomplishes more than traditional marketing ever could. Shocker, right? Keep in mind, though, that every worst-case scenario can’t always be avoided. By creating simple...

December 4, 2019

Employee Spotlight: Drew Coomes

Our very own globetrotter is constantly seeing some of the world's most beautiful sights and he just so happens to be KM&A's other fearless leader. Read more about Princess Peach...oh wait, we mean Drew Coomes. What is your role at KM&A? My role at KM&A is Executive VP and Partner....

November 22, 2019

The Power of Live Events

Mandi Bender, Director of Partnerships & Development, discusses the impact that live events can have on a business. Read more below on why she believes live events are powerful...and worth the investment! We’ve all read countless blogs and seen the research that shows a rise in event marketing spend year-over-year....

November 13, 2019

How to Respond to Negative Comments

Here’s the scene: you're monitoring your client's social media accounts on AgoraPulse (check out our favorite marketing tools) and there it is. A classic ALL CAPS rant about how your client is the absolute worst. This comment not only discusses poor service, but also points out a specific mistake that...

October 18, 2019

Employee Spotlight: Steve Klipsch

The man. The myth. The legend. As a Jack Daniels concessioner and someone who never wears socks, Steve Klipsch continues to lead our team and pave the way for KM&A’s success.  Read more on some of Steve’s most challenging things about his job and what dishes he cooks in his...

October 18, 2019

The Biggest Agency Misconceptions

People love them or they hate them. For years, agencies have received bad reputations. TV shows paint them as places that overwork their employees and are only money-driven, all while professors and previous employees share that many won’t survive in the cut-throat environment. We get it. Just like everything in...

October 10, 2019

A/B Testing Made Simple: What You Need to Know and Why You Need It

As a results-oriented organization, defining metrics and KPIs are critical to the success of our clients. At KM&A, evaluating data is an everyday practice to ensure that our marketing efforts are effective and continue to garner measurable results. A/B testing is the process of comparing two marketing elements against each...

October 7, 2019

Employee Spotlight: Jerry Kauth

Whether you call him Mr. Jerry, Jerome or Jear-Bear, KM&A’s Jerry Kauth is always focusing on team wins and making it a goal to be first in the office. Read more on what makes Jerry a stellar boss and team player. What is your role at KM&A? My role is...

September 6, 2019

6 Tips for B2B Lead Generation

A common misunderstanding among marketing professionals is that marketing for consumer sales and business sales are not one in the same. In fact, B2B (business to business) marketing tactics can differ in many ways from the more well-known B2C (business to consumer) strategies. Businesses seeking sales from other businesses should...

August 29, 2019

Aligning Your Marketing Strategy with Memorable Experiences

Take a second and think back to the last event you attended. Were you at a professional conference? Did you attend a launch party for a product? Whatever the event may be, we understand that they're all different. Yet, every single event that you attend always has a shared goal...

August 16, 2019

Laying the Framework for Successful Branding

When you hear someone talk about branding, what comes to mind? Do you automatically think of a logo? What about the messaging? Trust us when we say that the only thing more disappointing than bad branding is branding that misrepresents what a company actually does. Step One: Start Talking We...

August 9, 2019

Put Out the Fire – What to do in a PR Crisis

Picture these scenarios: 1. Your company just fired one of the highest performing executives and local media just caught wind. 2. You just found out that you’re involved in a scandal and a journalist just reached out to get a comment about the situation. A crisis is inevitable and sometimes...

August 9, 2019

5 Marketing Tools to Improve Productivity

In an ever-changing business industry, what sets you apart from your competitors? While an excellent product or service is important, it’s critical to see how your efforts are reaching your consumers. Staying up to date on marketing trends can push your business above and beyond – allowing you to streamline...

July 26, 2019

5 Common Blog Mistakes (and How to Avoid Them)

As a content marketer, I write and edit blog posts every day. It’s fun work, but editing articles submitted by other writers can often be a challenge. While creating good blog content involves grammar and clarity, it’s extremely important to make sure that your storytelling aligns with your organization’s marketing...

May 23, 2019

Career Preparation – A KM&A Design Intern Perspective

As a first-semester junior with zero experience in design outside of school projects, I was unsure of what to expect when applying for internships. As I began seeking out opportunities and was afforded the chance to join the KM&A team as a design intern, I was eager for what the...

May 10, 2019

Experience the Next Level of Marketing Solutions

Prompted by recent client exploration exercises, our team felt inspired to determine how KM&A differentiates itself from our competitors. To do this, we picked the brains of our partners, Steve Klipsch and Drew Coomes, to assess our strongest services that define the foundation of our business and unique identity. Through these...

February 18, 2019

Interview For Success – CEO Tips

Finding the right job can be overwhelming. Employers not only want to know you have the skillset to succeed, but that you possess the mindset to thrive professionally and evolve beyond the role for which you are applying. Regardless of experience, you will not be the only qualified candidate. It...

January 28, 2019

Build Your Network & Create Powerful Connections

Business relationships. Partnerships. Friendships. There is no one-size-fits-all approach or playbook that can teach someone how to build and maintain successful relationships. There is no amount of data or market research that will provide an intuitive understanding of the enigma that is human nature. Only diverse business experiences and knowing...

January 28, 2019

6 Reasons Your Branding Isn’t Working for You

Is your brand in a rut, not getting the traction you expected or were promised? There are many factors that influence a brand’s success. It can be frustrating trying to figure out what the culprit is for the lack of business traction. Brand strategy and proper development of that strategy...

December 14, 2018

Writing a Media Advisory – 4 Easy Steps

Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover or highlight. A properly written media advisory can earn you the news coverage you need to get the word out for free. Follow the...

November 5, 2018

4 Steps to Creating a Killer Press Release [EXAMPLE]

Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down simple steps to create a top-notch press release below. We promise that if you follow these steps and the formatting provided in the example...

September 6, 2018

Turn Your Social/Digital Strategy Into Sales – 5 Phases to Conversion

Have you ever tried pouring liquid without a funnel? It can create quite a mess, with the wind possibly blowing and other distractions, while trying to hit your target. A proper funnel would have caused less waste while giving you better results. In the same way, a proper sales and...

August 20, 2018

The 4 Types of Social Media Users

Social media allows for every voice to be heard, but how do people choose to express themselves on social media? According to a research study, there are four categories of social media users: Professionals, Sharers, Creators and Bonders. These groups were formed based on similar digital footprints that they leave...