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Strategic Planning
marketing at its core
Strategic communication helps shape the narrative to connect an audience—it tells your brand’s story & creates an opportunity for conversation. Marketing is meaningful communication that speaks to the customer, not at them, driving business towards engagement, growth & an all-encompassing brand experience.
process producing benefits
With a combination of strategic planning & core messaging, we’re bound for unmissable execution. By taking out the uncertainty & guesswork through research & development, our marketing efforts implemented tactfully in clever form. We use methods of communication to unify your core messaging in a way that engages your customers.
laying the foundation
We integrate messaging, creative, technology, events & media to build a strategy that extends near & far, reaching the target audience in an impactful way. Our value-driven approach through analysis of data & evaluation of insights ensures that we seamlessly integrate brands in a way that reaches objectives & increases profitability.
PROCESS
listen
We will never get your message across correctly if we don’t know who you are. We ask tough questions, understand business challenges, define measurements of success & gain a wealth of knowledge to steer our efforts in the right direction.
investigate
Now that we know the ins & outs of your business, we take those insights & hit the ground running. We define a path toward a unique strategic communication plan that moves the needle in the right direction.
strategize
Here we connect the dots & create a well-defined roadmap to reach your goals. This is the blueprint for your highest value opportunities, how to engage your customers through all marketing efforts to deliver the highest ROI for your business.
execute
A decisive plan is nothing without action. Each key interaction identified in our strategy comes to life. Whatever tactics your strategy calls for, we will deliver them with purpose & enthusiasm.
optimize
Marketing is a job that is never truly finished. Its ever-evolving nature means listening & adapting. Results continue to emerge when data is monitored & utilized to optimize marketing efforts & keep you ahead of the competition.
WORK
VIP Experience: AT in AZ
When we were approached by Allison Transmission to create an experience around the Waste Management Open in Phoenix, Arizona, aka the biggest party in golf, we knew it was going to be an event to remember.
Coast 2 Coast: Hybrid Event Management
This production takes the title of “Coast to Coast” literally. During this event, we used pulse points, already–existing client offices in various cities, to bring employees together for a turn-key hybrid event. The client’s goal was to show the power of connection through a variety of informative sessions with captivating speakers in just two days while seamlessly transitioning between locations. The challenge for KM&A was to make that goal a reality.
United: In-Person Networking Conference
The goal of MRINetwork United was to bring together leaders and learners for a four-day networking and learning conference. During this event, attendees learned about all things related to the best practices of business. The KM&A team was challenged with the task of coordinating and running a content-packed conference and awards banquet. Implementing a focus of engagement and connecting over 350 people tests even the best event planners – good thing we are prepared for a challenge!
CSBD: Hybrid Event Production
A hybrid event with over 1,500 attendees joining both online and in person at four locations across the nation … that’s the definition of a challenge. This particular event’s agenda is jam-packed with inspiring presentations, educational sessions and even a special keynote from a motivational athlete. So, when all that excitement is paired with the innate logistical difficulties surrounding a hybrid environment, how does KM&A lead event production in a way that is cohesive and engaging for everyone tuning in?
Myers Ag Services: Brand Refresh
Myers Ag Services, a fully independent crop and soil consultant run by Eric Myers in Kokomo, IN, was the type of brand we had in mind when we were developing our business booster package. In fact, our phased approach service, a procedure including mapping out business priorities and goals, solidifying a strong brand image, developing strategic marketing and creating a plan to connect with target audiences, was the perfect match for Myers Ag Services.
raro: A Brand Build
When we were presented with the opportunity to build a brand from scratch, we were thrilled to get our hands dirty. Raro, a boutique travel company specializing in personalized experiences that focus on the local’s journey, approached us to develop the framework for all their branding.