Marketing: The Good & The Bad - KM&A

Having a marketing strategy is a direct reflection of a company’s success. Just like everything, though, there’s two sides of the pendulum: the good and the bad. Good marketing offers a view of the world, whereas bad marketing offers a product to buy. Think you can tell the difference? Keep reading, friend.

The Good

Today, customers are vocalizing their frustration with marketing. In all reality, they’re only tired and annoyed by the bad marketing.

Unlike never before, people are constantly buying for different reasons, hearing different things and incentivized in different ways. Being helpful to your customers is a time investment with strategy and communication. When used at its best, marketing offers products and services to solve meaningful problems and help technologies and solutions achieve their potential.  

Keep in mind these strategies:

Target Audience: Who are you trying to reach?

Awareness: How are you gaining trust with current clients and achieving better brand awareness among the target audiences?

Activities: How are you informing your target audiences through advertising, online presence, seminars, webinars, promotions, giveaways, interviews, etc?

The Bad

Bad marketing can either have a negative or no effect on business results. At the end of the day, it doesn’t matter how many people you reach if the state of your business is stagnant. Don’t evaluate your marketing by how great the design of an ad is or how flashy your website may be. The only metric of whether your marketing is good or bad is how well you communicate with customers and if your efforts support your marketing and business goals.

Eliminate these strategies:

Spamming Customers: Don’t be annoying. Spamming can be eliminated by mapping out marketing strategies and promotions – ensuring that messages aren’t overlapping.

Posting Too Much: Posting on social media is a great way to stay engaged with your audience, but be mindful of the number of posts you’re creating. It’s also important to gauge the actual content that is being shared. What your page is sharing is much more important than the amount of daily content.

Ignore Engagement: When focus gets shifted, businesses forget to keep up with the social side of social media. The whole point of social media is meant to be social and engaged with audiences. Be intentional and don’t forget to keep up with comments, messages, questions and concerns.

The world of marketing is constantly evolving, and you adapt and change with it. As a marketer, follow the trends and stay up to date, as well as learn from others. It’s important to stay relevant when crafting a marketing strategy, but don’t forget what you already know. There are no shortcuts when it comes to achieving goals. It takes time, effort, patience and sometimes financial decisions. When you pay attention to the good of marketing, it will be easier to develop a logical plan that will leave your business to success.

Do you want to make the most out of your marketing? Contact our team and let’s talk through your company’s marketing strategy.

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