We have been Tampa locals for quite a while now. If there is one thing we have learned, it’s that these people like their sports and entertainment! We’ve dug a bit deeper to show you what exactly the city of Tampa Bay has to offer both locals & visitors alike and note what you can do to make the most of your time in the sunshine state.
Loved Local Sports Teams
Tampa Bay houses several professional and collegiate sports teams, including the Buccaneers, the Lightning, the Rays and the University of South Florida Bulls. Partnerships and collaborations with sports teams is a fantastic way to harness loyal fan bases and create connections within the Tampa Bay community. Some marketing opportunities to consider are sponsorships, collaborative team events or exclusive access to players and/or facilities.
Content content content. Interactive content is huge in modern day marketing and audience engagement. Fostering engagement and acknowledging the passion of your audience cultivates invaluable connections. Our suggestion? Develop sharable content that emphasizes excitement around sporting events and players in your area. Player interviews, behind-the-scenes footage, branded/promotional tailgates and limited-edition merch releases are a few of many ideas running through our brains.
Our advice in action: In August of this year, Fowler Avenue, USF’s premiere NIL collective, brought on KM&A to assist with marketing, events & member engagement. As advisors, we know content is king, so we hosted an exclusive members-only virtual event with 3 key USF Football players. This allowed our client’s members to get an exclusive, inside look they wouldn’t be able to get if they weren’t a member of Fowler Avenue. Unique experiences like this keep members engaged and excited for what’s next.
Any community appreciates a business that wants to give back and strengthen the area in which they reside, and Tampa is no exception. Philanthropic gestures such as youth sport team sponsorships or charitable events are a fantastic way to get the word about your business’s heart for Tampa. Try hosting a charitable run/walk in which residents can sponsor participants. A unique twist way be a color run or obstacle course. If you are really feeling creative, you could host nonconventional events with entry fees benefiting a charitable organization. Such as a human foosball tournament, frisbee golf or bubble soccer—just make sure we get an invite!
Promotions are a fantastic way to get your target audience excited about your brand. Sports fans live by a seasonal calendar of events, which make seasonal promotional materials your friend. You can access data driven insights to see when your fans are active in sporting events. For example, if your target audience consists of hockey fans, you may not want your promo to be in July, the off-season. Data driven insights are an effective way to learn about your market and adapt quickly. Loyalty programs and limited time offers can get your business a spot in the customer’s eye.