Develop an ad campaign to help position Methodist Sports Medicine away from only sports-specific injuries and focus more on general orthopedic health without pulling them way off-brand.
The Athlete in Everybody was a great sounding slogan, but it left out a large part of the demographic that Methodist Sports Medicine was aiming to reach. By making a simple ‘edit’ we were able to add humor and heart to the ad campaign by making it more relatable to people in all stages of life.
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