Ad Campaign: Methodist Sports Medicine ‘Athlete in Everybody’
Develop an ad campaign to help position Methodist Sports Medicine away from only sports-specific injuries and focus more on general orthopedic health without pulling them way off-brand.
Identified ‘personas’ or the people who would be most likely to make the decision to use Methodist Sports Medicine
Created a social media ad campaign targeted towards the people who fit those personas
Developed advertisements across multiple platforms with variations on the theme
Made over 30 versions of the campaign to reach people with relevant content tailored to their personalities and demographic
Altered the campaign to fit different sponsorship activations
The Athlete in Everybody was a great sounding slogan, but it left out a large part of the demographic that Methodist Sports Medicine was aiming to reach. By making a simple ‘edit’ we were able to add humor and heart to the ad campaign by making it more relatable to people in all stages of life.
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