PennGrade Lifestyle Video Series
July 1, 2019

CHALLENGE


Having the same story but told in different ways, KM&A was challenged to create a cohesive brand and messaging for Lenex.

WHAT WE DID


Once our team audited all of Lenex’s marketing efforts and collateral, we began creating brand guidelines that included a reverse version of their logo, set color palettes, visual and verbal tones, a branded pattern and example photography.

THE RESULTS


Through the new brand guidelines, KM&A was able to create a definitive guide that reflects how Lenex looks and sounds. These efforts have now enabled Lenex to move forward on the same page.