Branding: Back 2 Earth
Founded with the purpose of revolutionizing sustainability in agriculture, our client’s operation was deploying technologies to convert manure and other organics into energy and useful products, including their 100% sustainable compost, Back 2 Earth.
With some branding already established, it was key to bring the compost to market in packaging that not only aligned with the operation’s brand family but also illustrated its unique characteristics and stands out on a shelf. Refreshing the branding was essential to creating consistency before going to market.
KM&A evaluated existing consumer, industry and competitor research and expanded upon each category to gain a thorough understanding by understanding trends and consumer buying behavior. Our branding analysis revealed the need for a refreshed logo and identity that could extend into effective packaging design and future point-of-sale collateral.
From creative discovery to vendor management, our team uncovered potential challenges and conflicts to create a compost package design that would differentiate the product on retail shelves.
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