PennGrade Indy 500
July 21, 2018

CHALLENGE


Create high-end, redesigned label packaging for Hard Truth Distilling that can support the mainstream recognition and price point they are hoping to pursue.

action


  • Lead a discovery process with their spirits; Gin, White Rum, Cinnamon Vodka and Vodka
  • Strategized naming and market-place positioning
  • Designed a new look for each spirit, with a consistent theme
  • Conceived the tangible design to match the upscale nature of the look
  • Sourced and managed the production with our printing partners to make our goal look and feel, reality

INTENTIONS


A label is only as good as its product and a product with a great story shines brighter and longer than the ones without. Hard Truth Distilling is newly settled on 325 acres of Brown County beauty, this gorgeous new facility had to be the focal point of these labels. The blueprint drawings supplied by the incredible people at Vendome are of the actual, stunning copper stills you can go see at Hard Truth Distillery. Our goal is that anyone who picks up a bottle will be intrigued by the cool, shining copper against the rich, natural color and be inspired to pay them a visit.