PennGrade Indy 500
July 21, 2018

CHALLENGE


Bring the adult experience destination, Hard Truth Hills, attention of clientele they hope to attract through print advertisement.

THE WHAT


  • Re-identified the look and feel of their advertisements
  • Executed photoshoot to partner in new look
  • Developed advertisements across multiple platforms

INTENTIONS


The draw of Hard Truth Hills is easily identified once you are there to experience the sprawling acres, gorgeous structures, passionate people and delicious food and drink. The goal of their new advertising look was to try to bring as much of the actual experience to the forefront. We limited copy and emphasized through photography all that Hard Truth Hills has in store.