How 2020 Shaped Consumer Trends and How it Led to the Significance of Digital Marketing

2020 forever transformed the way consumers interact with their favorite brands, and studies show these trends are here to stay. The past year has redefined the way people perform their daily activities and ultimately changed their lifestyles. Brands have adapted, and will continue to adapt, to the rapidly changing environment, especially in the digital space.

This white paper will discuss these consumer changes and how companies can keep up, as well as the importance of implementing digital marketing into their strategies not only in 2021, but in the future as well.