PennGrade Lifestyle Video Series
July 1, 2019

CHALLENGE


Give our brand a refreshed look and voice in preparation to become the company we aspire to be.

THE WHAT


  • Brand exploration and re-naming exercises
  • Developed a fresh voice and brand principles (bold, savvy, connected)
  • Created brand standards to hold ourselves accountable

INTENTIONS


A new look for a new age of KMA. Straight forward and frill free, we modernized our tone to propel us into our next phase of growth. We de-emphasized the Klipsch name to draw more attention to what we do, rather than just who we were.