While maintaining a 30+ year reputation as a leading orthopedic provider in Indianapolis, there have been underlying misconceptions that Methodist Sports Medicine is primarily for ‘athletes’. In recent months, MSM approached KM&A to help them communicate with the public that they are an ortho-provider for everyone, not just athletes.
In an effort to adjust the perception of Methodist Sports Medicine, KM&A helped produced their commercial ‘My Favorite Patient’. Throughout the spot, viewers follow the journey of Wendy, her family and Dr. Joe from 1995 to 2025, as she remains loyal and relies on Methodist Sports Medicine for all of life’s unexpected events. KM&A also executed the media buys and managed ad placement within broadcast TV, digital streaming TV (OTT) and social media.