PennGrade Indy 500
July 21, 2018

CHALLENGE


In the midst of launching their product in a high-end grocery retailer, our team led Honey Creek Legacy through a brand exploration exercise to rediscover their brand and voice story that reflects not only their values, but also the quality of their meats.

WHAT WE DID


  • Evaluation of the current brand through a brand discovery process
  • Rebranded meat produced by Honey Creek Legacy as Legacy Maker
  • Developed Legacy Maker logo, brand identity, voice and guidelines
  • Designed brand and marketing materials to supplement new brand

INTENTION


Legacy Maker is a product for both people who are eco-friendly and those who prioritize taste over everything. It was important to give Legacy Maker a modern classic look and focusing their voice on telling their story of sustainability and quality to reach both groups.