PennGrade Lifestyle Video Series
July 1, 2019

CHALLENGE


Nu-V3 is a wearable technology that improves function and performance for those who suffer from pain, anxiety, depression and sleeplessness. While Nu-V3 brings revolutionary treatment, its brand lacked powerful elements and messaging that represented their mission and core beliefs.

WHAT WE DID


  • Led a discovery exercise with the Nu-V3 team to uncover the fundamental principles and collective vision to build the brand upon
  • Utilized information from the brand exploration and competitor research to develop primary messaging, tagline and unified tone and voice
  • Using the original logo as a foundation, created a refreshed NuV3 to support the new brand elements
  • Established photo editing and imagery styles, brand typefaces, color palettes, patterns and textures as well as logo-lock up and brand guidelines to be used across all brand applications

INTENTION


While keeping the mission of NuV3 at the forefront, our team revitalized the original logo to formulate a cohesive brand that not only resonates with its intended audience, but also sets the groundwork for a longstanding brand and product not yet introduced to the general public.