Trade Show Design
A trade show display can be one of the most powerful visual representations of a company’s brand, products and personality. Finding the perfect exhibit to reach marketing objectives can be a difficult space to navigate, filter and execute. KM&A considers our clients budget, goals and needs when creating the right display option for tradeshows and activations.
KM&A considers two major elements when designing PennGrade’s tradeshow activations:
Branding– There are seemingly limitless options when it comes to layout, style and functionality. No matter what the final result KM&A ensures that PennGrade is represented according to standard, staying true to company brand guidelines, colors, imagery and logos.
Impact– A great display not only needs to look good but it needs to draw in customers. Our goal was to create an inviting and inspiring display that engages each visitor. KM&A goes beyond the ‘four walls’ and integrates visual, experiential and impressionable elements into PennGrade’s displays. From Hollywood-level produced videos to data capture questionnaires and thoughtfully selected take away items each detail is carefully scrutinized to have the most impact possible.