The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world. Your website can sit there and look pretty all day, but it needs to present information in a clear, easy-to-use way. Create a strong first impression and make your potential customers feel like they’ve found THE ONE. You want to have that “it factor,” and let’s face it, you’re competing for the attention of the same audience alongside thousands of other businesses. That can be an exhausting game, right? Check out Phoenix Data Corporation’s new website we designed to provide an enhanced user experience.
Phoenix Data Corporation came to KM&A at a very important moment in their company’s history. This project was to happen in tandem with the rebranding of Phoenix Data Company to ensure that the refreshed logo & brand guidelines were implemented onto the company’s new website – a website that showcased Phoenix’s services, team and accolades.
Overhauling an entire website can be a daunting and time-consuming task. Over the course of 6 months, we held regular meetings with our client to gather the right content and imagery and worked hand-in-hand with developers to build the site. Our key focus of this project was to have an easily navigable website that allowed for an efficient and timely user experience on both desktop and mobile. By working with developers to handle the behind-the-scenes technical aspects, we were able to ensure that the content and visuals aligned with the new brand guidelines we established.
First, we achieved easy site navigation that allowed search engines to index PDC’s information efficiently. By focusing on easy site navigation, we were able to improve the user experience. We made Phoenix’s content easy to find. Additionally, we built a new page for Phoenix to publish work examples such as case studies to their website in a clean and cohesive way. The end result: a functional and well-organized website that allowed for a positive user experience, all while being on-brand based on the new brand guidelines and utilization of their new logo.
Building a new website or redesigning one can be an arduous task, but none the less, we’re here to help. Want to learn more about building a website or need a refresh? Let’s chat.