Brand Activation & Advertising Strategy
In coordination with a partnered marketing agency, KM&A developed a brand activation and advertising strategy for PurAthlete. We; conceptualized, directed and executed an industry-leading photoshoot with professional athletes from across the city of Indianapolis – Robert Mathis (NFL), Josef Newgarden (IndyCar) and Kristian Nicht (MLS and NASL).
In addition, the KM&A team created an in-kind program for PurAthlete. We connected our client to the dedicated men and women who protect and defend the United States and extended the same program, supplying PurAthlete products, to the Indianapolis Fire Department and Indianapolis Metropolitan Police Department – healing the warrior in everyone.