Rebrand: Legacy Maker
In the midst of launching their product in a high-end grocery retailer, our team led Honey Creek Legacy through a rebrand exploration exercise to rediscover their voice, story and brand that reflects not only their values but also the quality of their meats, creating Legacy Maker.
- Evaluation of the current brand through a brand discovery process
- Rebranded meat produced by Honey Creek Legacy as Legacy Maker
- Developed Legacy Maker logo, brand identity, voice and guidelines
- Designed brand and marketing materials to supplement new brand
Legacy Maker is a product for both people who are eco-friendly and those who prioritize taste over everything. It was important to give Legacy Maker a modern classic look and focusing their voice on telling their story of sustainability and quality to reach both groups.
Rebrand in your future? Give us a call.