Rebrand: Legacy Maker - KM&A

Rebrand: Legacy Maker

LM Header Pic Rebrand: Legacy Maker

challenge

In the midst of launching their product in a high-end grocery retailer, our team led Honey Creek Legacy through a rebrand exploration exercise to rediscover their voice, story and brand that reflects not only their values but also the quality of their meats, creating Legacy Maker.

LM beforeafter Rebrand: Legacy Maker

action

  • Evaluation of the current brand through a brand discovery process
  • Rebranded meat produced by Honey Creek Legacy as Legacy Maker
  • Developed Legacy Maker logo, brand identity, voice and guidelines
  • Designed brand and marketing materials to supplement new brand
LM Patterm Pic Rebrand: Legacy Maker

design intention

Legacy Maker is a product for both people who are eco-friendly and those who prioritize taste over everything. It was important to give Legacy Maker a modern classic look and focusing their voice on telling their story of sustainability and quality to reach both groups.

pic2 1 Rebrand: Legacy Maker

Rebrand in your future? Give us a call.