Effective Trade Show Activation: PennGrade Klipsch Marketing

Trade show Activation

A trade show activation can be one of the most powerful visual representations of a company’s brand, products and personality. Finding the perfect exhibit to reach marketing objectives can be a difficult space to navigate, filter and execute. KM&A considers our client’s budget, goals and needs when creating the right display option for tradeshows and activations.

KM&A considers two major elements when designing PennGrade’s trade show activation:

Branding– There are seemingly limitless options when it comes to layout, style and functionality. No matter what the final result KM&A ensures that PennGrade is represented according to standard, staying true to company brand guidelines, colors, imagery and logos.

Impact– A great display not only needs to look good but it needs to draw in customers. Our goal was to create an inviting and inspiring display that engages each visitor. KM&A goes beyond the ‘four walls’ and integrates visual, experiential and impressionable elements into PennGrade’s displays. From Hollywood-level produced videos to data capture questionnaires and thoughtfully selected take away items each detail is carefully scrutinized to have the most impact possible.

For support during trade show season, give us a shout.