Social media, whether it is organic content or promoted postings, can make or break a business. It is crucial for brands to take their business to the online realm and show who they are, what they do and how they do it on social media. More often than not, customers head straight to social media to check out a business.

This white paper will explore the different types of social media users by platform and by characteristics for brands to best reach their targeted audiences for planning more effective marketing strategies.