Advertising Archives - KM&A

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March 31, 2023

5 Reason Using an Event Registration Site Efficiently Aids your Registration Process

As an event planner, it seems as if there are limitless tasks to accomplish before the event arrives. One of these to-dos is registration. Event registration requires a high level of attention to detail. Luckily, you don’t have to keep track of the details on your own! Registration sites act as the perfect helping hand to track your attendees and their information and help you make your event successful! We put our event-planning brains together and came up with the top five reasons that an event registration site could be the answer to your prayer. 
February 10, 2023

Event Thought Leadership: AV vs. Creative Event Production

Ready to hear from some Event Production pros? We had the opportunity to gain some insight from two individuals who know event production like the back of their hands. Give it up for Jerry Kauth and Stu Fullmer!
January 25, 2023

Q1 – The Perfect Time for Employee & Customer Engagement

New year, new opportunity for engagement! Who doesn’t love a fresh start? Q1 is the best time of year to motivate and engage with employees and clients. Look at it this way, you have an entire year full of lessons and learnings behind you and an entire year with endless opportunity ahead – if that’s not exciting, we don’t know what is!  
August 29, 2022

The Differences Between Marketing and Advertising

Ah yes, the long-debated question: are marketing and advertising the same thing? If you answered no, you’re right! Although advertising is a part of marketing, they are two separate facets that work hand in hand. A marketing strategy typically dedicates specific advertising budgets/campaigns to leverage paid media within the owned and earned efforts to ensure all are working together for a comprehensive strategy.