Agency Life Archives - KM&A

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Below is our collective conscious manifested in helpful blog posts.
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June 8, 2022
3 Things You Need when Building a Marketing Strategy

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
March 22, 2022
KM&A Events Team

A Q&A with our Events Team

t’s time to say hello to our events team! Made up of four event planning experts, our events team is the eyes and ears behind anything involving virtual, in-person or hybrid experiences, event production and venue sourcing. They’re responsible for every event KM&A develops as well as pre-event planning, post-event surveys and everything that happens in-between.
March 2, 2022
Marketing Agency Myths

4 Myths About Agencies That We’re Proving Wrong

unorganized (couldn’t be us) and all play, no work (we wish). While this romanticized view of an agency is kind of fun, and some parts may in fact be true, we’re here to debunk the myths that scare people away from the fast-paced, innovative and always interesting agency life.
February 2, 2022
Food marketing

How to Turn Your Love for Food into a Full-Time Job

There’s one thing we all look forward to during the workday at KM&A, and that’s lunch. We’re foodies at heart, so whenever we have the chance […]
February 2, 2022
Psychological marketing hacks

Psychological Marketing Hacks

Let’s face it, we’ve all fallen victim to a weird psychological phenomenon at one point (Mandela effect, anyone?), as sometimes things are too complicated for our […]
January 11, 2022
a guide to client communication

A Guide to Client Communication

Strong client communication is essential when it comes to being a successful agency. Whether you’re talking to your clients about an upcoming event over Zoom, emailing […]
January 11, 2022
Creative Q&A

A Q&A with our Creative Team

Meet our creative team: the eyes and ears behind anything and everything involving design, graphics and branding. The creative team is responsible for all graphic design […]
January 5, 2022
Comms team

A Q&A with our Communications Team

It’s time to say hello to our witty and talented communications team! Made up of four superstar copywriters, our comms team is responsible for everything involving […]
January 5, 2022
Interpersonal Skills

5 Important Interpersonal Skills Needed for Agency Life

Agency life requires many things—writing skills, attention to detail, fast responses … you name it. However, one of the most crucial things needed when working in […]
November 8, 2021
1105 KMA Whitepaper Blog 01 1 A White Paper Exposé

A White Paper Exposé

To celebrate the publishing of our latest white paper, we wanted to take a moment to dive into the topic of white papers and why they’re […]
November 8, 2021
Pitching 101

Pitching 101

Ah yes, pitching: the art of selling an idea. Pitching is a fundamental piece of the marketing puzzle and a basic element of agency life. Whether […]
October 17, 2021
Intern Blog

Meet Our 3 Fall Interns

to welcome a new group of interns to the KM&A team! This fall, we’ve brought on three impressive young professionals; Brittany Reed, Kaitlyn Luft and Mary Dziwlik. 
September 8, 2021
Which marketing role are you

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
August 18, 2021
Agency Life Intern Blog

5 Valuable Agency Life Lessons You Learn As An Intern

No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during their summer with KM&A.
March 3, 2020
1727 KMA Blog Graphic Intern 1 10 Tips for New Interns from a KM&A Intern

10 Tips for New Interns from a KM&A Intern

Internships are what you make them. If you’re showing up 30 minutes late and chomping your gum entirely too loud, you may want to consider how […]