Agency Life Archives - KM&A

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Below is our collective conscious manifested in helpful blog posts.
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April 24, 2023

Simple Ways to Maximize an Attendee’s Experience

Picture this: it’s event day! All your hard work and planning is finally going to pay off. While the bulk of the work is complete, there are still some important things to get done. One of the biggest event day tasks is making sure that the guests have a noteworthy experience. There are endless tips and tricks to make sure that attendees are enjoying their time, but we’ve highlighted five small things you can do to maximize your guests’ experience.
March 31, 2023

5 Reason Using an Event Registration Site Efficiently Aids your Registration Process

As an event planner, it seems as if there are limitless tasks to accomplish before the event arrives. One of these to-dos is registration. Event registration requires a high level of attention to detail. Luckily, you don’t have to keep track of the details on your own! Registration sites act as the perfect helping hand to track your attendees and their information and help you make your event successful! We put our event-planning brains together and came up with the top five reasons that an event registration site could be the answer to your prayer. 
February 10, 2023

Event Thought Leadership: AV vs. Creative Event Production

Ready to hear from some Event Production pros? We had the opportunity to gain some insight from two individuals who know event production like the back of their hands. Give it up for Jerry Kauth and Stu Fullmer!
January 25, 2023

Q1 – The Perfect Time for Employee & Customer Engagement

New year, new opportunity for engagement! Who doesn’t love a fresh start? Q1 is the best time of year to motivate and engage with employees and clients. Look at it this way, you have an entire year full of lessons and learnings behind you and an entire year with endless opportunity ahead – if that’s not exciting, we don’t know what is!  
June 8, 2022

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
March 2, 2022

4 Myths About Agencies That We’re Proving Wrong

unorganized (couldn’t be us) and all play, no work (we wish). While this romanticized view of an agency is kind of fun, and some parts may in fact be true, we’re here to debunk the myths that scare people away from the fast-paced, innovative and always interesting agency life.
February 2, 2022

How to Turn Your Love for Food into a Full-Time Job

There’s one thing we all look forward to during the workday at KM&A, and that’s lunch. We’re foodies at heart, so whenever we have the chance […]
February 2, 2022

Psychological Marketing Hacks

Let’s face it, we’ve all fallen victim to a weird psychological phenomenon at one point (Mandela effect, anyone?), as sometimes things are too complicated for our […]
January 11, 2022

A Guide to Client Communication

Strong client communication is essential when it comes to being a successful agency. Whether you’re talking to your clients about an upcoming event over Zoom, emailing […]
January 5, 2022

5 Important Interpersonal Skills Needed for Agency Life

Agency life requires many things—writing skills, attention to detail, fast responses … you name it. However, one of the most crucial things needed when working in […]
November 8, 2021

A White Paper Exposé

To celebrate the publishing of our latest white paper, we wanted to take a moment to dive into the topic of white papers and why they’re […]
November 8, 2021

Pitching 101

Ah yes, pitching: the art of selling an idea. Pitching is a fundamental piece of the marketing puzzle and a basic element of agency life. Whether […]
October 17, 2021

Meet Our 3 Fall Interns

to welcome a new group of interns to the KM&A team! This fall, we’ve brought on three impressive young professionals; Brittany Reed, Kaitlyn Luft and Mary Dziwlik. 
September 8, 2021

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
August 18, 2021

5 Valuable Agency Life Lessons You Learn As An Intern

No matter how many college classes you take, nothing prepares you for the uniqueness of agency life. From supporting multiple clients at once to working on-site at events, every day brings new experiences. Here are some of the most important lessons our stand-out interns Jana, Julia and Maddy learned during their summer with KM&A.
March 3, 2020

10 Tips for New Interns from a KM&A Intern

Internships are what you make them. If you’re showing up 30 minutes late and chomping your gum entirely too loud, you may want to consider how […]