Content Marketing Strategy Archives - KM&A

let's learn together.

Below is our collective conscious manifested in helpful blog posts.
Like what you see? Check out our newsletter for more great content.

SUBSCRIBE
March 22, 2021

What is Evergreen Content & Why It’s Important to Your Content Marketing Strategy

Simply put, evergreen content is content that stays “green”. It’s important to note that great content is a mix of evergreen AND timely articles. Writing content that permanently lives on your website, or even your social channels can get dusty from time to time. Your content was getting a lot of hits in the beginning but slowly faded away. Naturally, things need sprucing up as time moves on.