Copywriting Archives - KM&A

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February 2, 2022

The KM&A AP Style Guide

If you have any experience in the copywriting world, you know that us copywriters live and breathe by the AP Style Book. Whether you’re putting together […]
September 27, 2021

Marketing for Beginners

Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two!
September 8, 2021

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
September 8, 2021

A Guide to Creating Clever Copy

Ah yes, copy, one of the most critical parts of marketing, branding and communication. It can make or break a marketing strategy, which is why it’s crucial to have a bold and creative copywriter on your team—or, if you’re a one-man-show, have your copywriting thinking cap on hand for when you need it.
July 6, 2021

8 Tips and Tricks to Write a Successful Press Release

Calling all public relations professionals… this one’s for you! We should know how to successfully write a press release like how we know the back of our hand. But, sometimes we could use a little reminder of press release writing best practices
December 14, 2018

Writing a Media Advisory – 4 Easy Steps

Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover […]
November 5, 2018

4 Steps to Creating a Killer Press Release [EXAMPLE]

Writing a press release can seem a bit like rocket science if you’re not sure where to start. Need some help? Perfect. We will break down […]