Digital Marketing - KM&A

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August 29, 2022

The Differences Between Marketing and Advertising

Ah yes, the long-debated question: are marketing and advertising the same thing? If you answered no, you’re right! Although advertising is a part of marketing, they are two separate facets that work hand in hand. A marketing strategy typically dedicates specific advertising budgets/campaigns to leverage paid media within the owned and earned efforts to ensure all are working together for a comprehensive strategy. 
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June 8, 2022
3 Things You Need when Building a Marketing Strategy

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
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