Digital Marketing Archives - KM&A

let's learn together.

Below is our collective conscious manifested in helpful blog posts.
Like what you see? Check out our newsletter for more great content.

SUBSCRIBE
August 29, 2022
0727 KMA MarketingVsAdvertising Blog 1200x480 The Differences Between Marketing and Advertising

The Differences Between Marketing and Advertising

Ah yes, the long-debated question: are marketing and advertising the same thing? If you answered no, you’re right! Although advertising is a part of marketing, they are two separate facets that work hand in hand. A marketing strategy typically dedicates specific advertising budgets/campaigns to leverage paid media within the owned and earned efforts to ensure all are working together for a comprehensive strategy. 
June 8, 2022
3 Things You Need when Building a Marketing Strategy

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
November 8, 2021
1105 KMA Whitepaper Blog 01 1 A White Paper Exposé

A White Paper Exposé

To celebrate the publishing of our latest white paper, we wanted to take a moment to dive into the topic of white papers and why they’re […]
April 17, 2020
spread-kindness-marketing

The Power of kINdness

In this time of crisis, the art of generosity and giving back has never been so significant. Our world has banded together and shown what the […]
April 10, 2020
SEO agency Indy

What is SEO & Why Is It Important?

Is SEO a foreign concept to you? Here’s what you need to know. SEO is an incredibly important component of your digital marketing strategy. Without SEO, […]