Marketing Archives - KM&A

let's learn together.

Below is our collective conscious manifested in helpful blog posts.
Like what you see? Check out our newsletter for more great content.

June 7, 2021
B2B vs. B2C

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
May 19, 2021
Marketing

5 Popular Marketing Trends in 2021: Still Relevant?

While 2020 was crazy and unpredictable, marketing professionals were thriving in the world of unknown. It is our job to predict the new trends that will take over the market and re-evaluate them throughout the year to ensure we're providing the best advice and work to our clients.