Marketing Archives - KM&A

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June 8, 2022
3 Things You Need when Building a Marketing Strategy

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
February 2, 2022
Food marketing

How to Turn Your Love for Food into a Full-Time Job

There’s one thing we all look forward to during the workday at KM&A, and that’s lunch. We’re foodies at heart, so whenever we have the chance […]
February 2, 2022
Psychological marketing hacks

Psychological Marketing Hacks

Let’s face it, we’ve all fallen victim to a weird psychological phenomenon at one point (Mandela effect, anyone?), as sometimes things are too complicated for our […]
January 5, 2022
Interpersonal Skills

5 Important Interpersonal Skills Needed for Agency Life

Agency life requires many things—writing skills, attention to detail, fast responses … you name it. However, one of the most crucial things needed when working in […]
September 27, 2021
Marketing for Beginners

Marketing for Beginners

Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two!
September 13, 2021
Targeting Audiences by Generation

Targeting Your Audience by Generation

We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically target your generational audience, it’s important to understand what each generation responds to. We’ve compiled a guide to targeting your audience’s generation for you, so read on for a bit of generational wisdom.
September 10, 2021
Search Marketing

Organic vs. Paid Search Marketing: What’s the Difference Between the 2?

Marketing is all about getting people interested in your brand or product. In today's digital world, marketing is typically done through the magic of search engines. But how do you boost your business's webpage to the top of the search engine results page?
September 8, 2021
Which marketing role are you

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
July 27, 2021
Marketing Budget Blog Graphic

What’s the Deal with Marketing Budgets?

Everyone has heard the saying, "money doesn’t grow on trees." Well, it's true! Just as individuals need to set budgets for themselves, businesses must develop a marketing budget for their company. Businesses must allocate funds to support marketing efforts that in return support sales and growth goals. To make a profit and increase brand awareness, some money needs to be spent on marketing. You know, you gotta spend money to make money. That’s where a budget comes in: to ensure your company is staying on target and spending efficiently.
June 30, 2021
Lessons Learned as a Company Leader Graphic

From Our President: 4 Things I Learned as a Leader This Year

There’s no question about it: the pandemic took people by surprise and uprooted lives, businesses, and normal life as we know it. We all had to learn how to be flexible, patient, and understanding. The sudden changes required me to take a step back and analyze things that our company needed or did not need.
June 16, 2021
Welcome, Interns

Get To Know Our 3 New Interns!

Our team has grown! This summer we have welcomed three kick-ass interns - meet Julia, Maddy, and Jana. Here at KM&A, our interns do more than just sit around and fetch coffee. On any given day, you’ll find Julia writing our newest blogs, Maddy planning and executing events, and Jana gathering important information for clients. We can’t wait to see what they accomplish! Before they continue making some KM&A history, we had a little Q&A for the team. Check it out.
June 7, 2021
Summer 2021 Interns

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
May 19, 2021
Marketing Trends

5 Popular Marketing Trends in 2021: Still Relevant?

While 2020 was crazy and unpredictable, marketing professionals were thriving in the world of unknown. It is our job to predict the new trends that will take over the market and re-evaluate them throughout the year to ensure we're providing the best advice and work to our clients.
October 29, 2020
9 inspirational marketing quotes to restart your creativity

9 Influential Marketing Quotes to Restart Your Creativity

Whether you work in marketing or not, chances are you’ve encountered a cognitive or creative block. When you hit a wall, it’s helpful to take a […]
February 19, 2020
1686 KMA Email Blog Graphic Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

Your Business WILL Benefit From Email Marketing. We Think You Should Try It.

The power of email marketing is strong and while you may want to generate new leads and engage with your current customers, you must ensure your […]
December 14, 2018
19884 KMA Old Blog Graphic Media Advisory Writing a Media Advisory – 4 Easy Steps

Writing a Media Advisory – 4 Easy Steps

Media advisories are a great tool to raise more awareness for your event or activity. Media outlets are constantly looking for a juicy story to cover […]