Search Engine Optimization Archives - KM&A

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March 22, 2021

What is Evergreen Content & Why It’s Important to Your Content Marketing Strategy

Simply put, evergreen content is content that stays “green”. It’s important to note that great content is a mix of evergreen AND timely articles. Writing content that permanently lives on your website, or even your social channels can get dusty from time to time. Your content was getting a lot of hits in the beginning but slowly faded away. Naturally, things need sprucing up as time moves on.