Social Media Archives - KM&A

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June 8, 2022

3 Components to Building a Marketing Strategy

Marketing can be a difficult job to tackle, especially with the long list of marketing strategies and techniques that exist in today's digital world. Fortunately for you, we have a few pointers that will make your marketing efforts more meaningful and efficient, so you won’t drown in an abundance of marketing methods that waste your time (and money).
March 2, 2022

Influencer Marketing & its Importance

2022, which means you’re lying if you say you don’t follow influencers on social media. Not only because influencer marketing is huge right now, but also because it seems like every random person we knew back in high school is now earning brand deals and sharing their own personal discount codes. Keep getting that bag, queens (or kings).
September 27, 2021

Marketing for Beginners

Whether you’re new to the world of marketing or you’re a seasoned professional, it’s always good to brush up on the basics of the industry—and maybe even gain a new insight or two!
September 10, 2021

Tips on Growing 4 Popular Social Media Platforms

Let's face it, social media is taking over the digital world. Whether you're looking to flaunt your beach vacation, sell a product or create a brand, social media is an effective way to do it. It’s essential for increasing your brand’s following and can create a sense of reliability as well as make a brand more approachable.
September 8, 2021

Which Marketing Role are You Working This Week?

Agency life is full of sharp turns, changing deadlines and quick turnarounds, but we celebrate the fact that each day is different! Trust us, the rush is thrilling, but it also means we must wear various hats in order to get our jobs done … and we’re not talking about fedoras.
March 24, 2021

It’s Time for a Social Media Audit: 4 Aspects to Look At

Time flies when you’re busy. We mean…having fun. It’s hard to believe that we’re almost through Q1 of 2021! As a new quarter is just around the corner, it’s time to conduct a social media audit. How have your social media channels changed from January until now? Or has there not been much change? An audit of all channels can help make significant changes and improvements as we roll into a new quarter. We’ve got the 411 on what to look at when conducting a social media audit and actionable steps you can take to improve your social media marketing. So, let’s dive deeper.
January 18, 2021

5 Ways to Build an Effective Social Media Strategy

In the realm of digital marketing, social media should be a key component of any company’s marketing mix. If you’re overwhelmed and frantic on where to start with your social media strategy, you’re definitely not alone. Analysis paralysis is a serious problem. We’re here to help.
January 18, 2021

5 Social Media Mistakes to Avoid in 2021

In the midst of a global pandemic, people are spending an ever-increasing amount of time on social media platforms. Social media has kept the world connected while being physically apart. 2020 showed the marketing world that if social media is not part of your marketing strategy, it must be a big focus transitioning into 2021.
December 9, 2020

4 Ways to Beat the LinkedIn Algorithm & Make it Work for You

We’re more connected than ever these days. And one of the best places to create new connections and leads is LinkedIn. For B2B and B2C businesses, […]
November 15, 2020

How to Boost Your Brand Affinity Through Social Media

Let’s talk about boosting brand affinity through social media. Brand affinity occurs when a consumer believes a brand shares a common value with them. We know […]
October 27, 2020

How to Increase Your Social Media Following Organically

How do I increase my followers on social media and how do I engage with them?” Our answer is often the same, “How often are you posting on social media?”
March 20, 2020

Adjusting Your Social Media Strategy during COVID-19

The world’s greatest social media trending topic over the last few weeks has been COVID-19. We all went from a casual night out with friends to […]