September 13, 2021
We’re sure you’ve heard the generation stereotypes… millennials and their avocado toast, Generation Z and their TikTok dances and baby boomers with their Facebook blunders. While these stereotypes may be slightly true (we love a good piece of avocado toast here at KM&A), they aren’t what make up a generation. To strategically target your generational audience, it’s important to understand what each generation responds to. We’ve compiled a guide to targeting your audience’s generation for you, so read on for a bit of generational wisdom.
June 7, 2021
An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
October 19, 2020
A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step […]