Target Audience Archives - KM&A

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June 7, 2021
Summer 2021 Interns

B2B vs. B2C: What’s the Difference?

An age-old question in the realm of marketing is what the difference between business-to-business (B2B) and business-to-consumer (B2C) is. Are there changes needed for each marketing strategy? The simple answer - yes. While the two are similar in some capacity, the differences run deeper. Many businesses run B2B and B2C campaigns at the same time. However, the way the content is crafted is dissimilar between the two.
October 19, 2020
How to define your target audience

How to Define Your Target Audience in 3 Simple Steps

A big mistake you can make as a marketer is trying to appeal to the masses. Before you implement any marketing effort, there is one step […]