The Value of Strategic Partnerships.

Strategic partnerships provide businesses with a mutually beneficial way of hitting specific goals. Each partnership varies, whether that be a joint venture or an equity partnership, and brings unique strengths and benefits to both parties. No matter the business, a strategic partnership is an excellent resource-sharing tool that allows companies to grow together. 

 

At KM&A, we have a few strategic partnerships ourselves. Let’s dive into a few benefits that we have seen come to fruition. To start, access to new markets is a huge perk of a strategic partnership. Your business will have the opportunity to reach a whole new sector of customers. As a sub-perk of this benefit, your capabilities will broaden as your company grows! Partnerships also allow businesses to combine their talent, resources and expertise which leads to innovation and improved capabilities for all partners involved. Who doesn’t love a little brainstorming session?! Growing reach and sharing expertise are awesome and all, but what about some financial benefits? Partnerships help reduce spending by splitting the cost between parties involved for certain initiatives. It’s a win-win-win! 

 

Take a look below at a couple of KM&A’s strategic partnerships! 

 

Visitors Bureaus 

Strategic partnerships allow businesses to be where they can’t always be. Say you’re looking to expand your business into further regions but aren’t sure if you have the assets to fully commit? Partnerships with visitors bureaus like Visit Indy, Visit Tampa Bay and Visit Greater Palm Springs are the perfect way to bridge the gap giving you access to a network of people in your area. Organizations like these provide partners with a great number of connections ranging from local business partners and potential clients to the events and conventions that are happening in the city. Partners also receive invites to exclusive networking opportunities in the area and help to get your company name out in the community and get you out from behind your desk… shhhh we won’t tell your boss! 

 

Eventcombo

As an experiential marketing agency, we have found great benefit in our partnership with Eventcombo. Eventcombo is an event tech company that offers a seamless event registration process and much more! With Eventcombos help we are able to further enhance attendee engagements and attendance at events, customize registration based on ticket categories and everything else from pre-event to post-event. In return, KM&A acts as an ambassador for their company with first person experience. We show other businesses how we use the software by having all our events running smoothly thanks to their help.

 

Let’s face it, businesses are a hard thing to create and uphold. Why choose to go through all the hassle by yourself when a strategic partnership is the perfect solution, while simultaneously providing your business with the opportunity to grow. We encourage you to narrow down what your company needs bandwidth for and to search for a solution within a strategic partnership. The possibilities are endless! Who knows… KM&A might just be the perfect marketing and events partner your company needs to bring your business to the next level.  

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