Top 5 Digital Marketing Techniques Every Company Should Know - KM&A

Top 5 Digital Marketing Techniques Every Company Should Know

If your company isn’t already neck-deep in digital marketing tactics, then what are you waiting for? Digital marketing is only going to keep growing to provide brands endless opportunities to reach their audiences. Well, if you’re just getting started, or if you need a refresher, here are the top 5 digital marketing techniques companies should know in order to strengthen their digital strategies.  

Social Media Marketing

Social media marketing may be one of the strongest digital marketing techniques. Developing content on platforms like Facebook, Instagram, Twitter and LinkedIn lets companies do more than just try to sell a product or service. Social media gives brands the ability to connect with their consumers, enhancing relationships and loyalty. Companies can connect with their followers through call-to-action posts, interacting with their followers by commenting back or messaging them and much more. This interaction between a brand and their following makes the consumer feel appreciated, valued and heard, which will cause them to develop a stronger brand loyalty. Social media also gives companies an outlet to showcase their creativity and uniqueness that sets them apart from competitors. 

Content Marketing

Content marketing involves the creation and distribution of relevant content pieces online. They come in many forms like, ebooks, case studies and even blogs… like the one you’re reading right now. It is the core of digital marketing and, therefore, it is important that content has valuable information targeted to a specific audience. Content marketing is a great way to strengthen SEO strategies and to increase chances of consumers finding your work. 


Search Engine Optimization (SEO) involves improving the searchability of your website. In order for consumers to find a brand’s website, social media accounts, etc., they must appear in a simple internet search. By implementing SEO strategies into your website, such as highlighting key words that are relevant to your brand or adding external links, a consumer can search something related to your brand and voila, your site will appear. This digital marketing technique will create more traffic to your website, which in turn, develops more brand awareness. 


Pay-per-click (PPC) allows companies to bid on keywords to trigger their ads. For example, if you search “shoe store near me,” Nike can bid on the keyword “shoe store” and can pop up in the search results. When the consumer then clicks on Nike’s ad that’s when Nike pays for the click. PPC can be used on search engines, as well as social media. Being one of the most cost-effective paid advertising techniques, PPC increases your organic search results to consumers who are ready to buy.

Creating an Experience

Since digital marketing has taken off recently, almost all companies are utilizing some aspect of it. Therefore, in order to entice and engage consumers, yours has to stand out. How can you be unique and different? Well, as we have learned over the past year, consumers want to be heard and feel appreciated. So, why not use this finding in digital marketing?

In order to do this, brands need to create an experience through their marketing tactics. Engage the consumers by creating contests or interact with them personally. Along with this, companies can use the digital marketing pieces to create a story. Through having a story, the consumers will be able to connect with the marketing piece and look forward to the next aspect of your experience being released. 

Now that you have an understanding of basic digital marketing techniques, it’s time to put them in action! With these 5 tools, we believe you can have a kick-ass digital marketing strategy. Need some help getting started? We would love to help you thrive in the digital world and grow your business. Learn more about our services here. Connect with us on LinkedIn to stay up to date on all things marketing.

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