Simply put, evergreen content is content that stays “green”. It’s important to note that great content is a mix of evergreen AND timely articles. Writing content that permanently lives on your website, or even your social channels can get dusty from time to time. Your content was getting a lot of hits in the beginning but slowly faded away. Naturally, things need sprucing up as time moves on.
You may be curious, if you’re new to marketing, what classifies as “evergreen.” Evergreen content is not time sensitive and has the ability to drive traffic well after it’s publish date. It can live on your website, blog, social media channels, etc. Common evergreen formats include:
Now that you know what is considered “evergreen,” it’s important to know what is NOT evergreen content. Remember, it’s critical to note that evergreen content does not have time sensitivity and provides value over time. Content that is not evergreen includes:
Are you new to writing content or struggling with the idea on how to make your content “evergreen?” Look no further, we have a few tips and tricks in our back pocket.
In a perfect world, you are taking a look at your content on a quarterly basis. What does this entail? Well, for starters, take a look at your website analytics and social media engagement. What’s getting the most hits? The least hits? Are people interacting with your content (or ignoring it?) You’ve got two clear options. If your content is not getting any hits, it could be time to update it, or rather, ditch it.
Update, Update, Update
So, you discover some of your content is sitting in a corner and collecting dust. Time for a good ole fashion refresh. You’ve most likely learned a lot since you published that piece of content. Use that new knowledge and implement it into a refreshed content piece. Maybe you’ve got some outdated or broken links. Broken links can leave your readers feeling annoyed. Always check the links in your evergreen content. If a link is broken, add new links to credible sources.
As time moves forward, images and creative visuals can become obsolete. When going through a refresh of your content, consider adding newly designed visuals that speaks to your updated pieces. Add new images, sub headers, or even quotes. You can even add other elements that take a bit more time, but are worth the effort: videos, infographics, or image slideshows.
Taking the time to give your subject matter a bit of a refresh can add new life and a fresh breath to your outdated components. Content marketing is perhaps one of the most effective marketing strategies out there. Not only can it help build your audience organically, but it can also grow awareness of your brand.