What is SEO & Why Is It Important? - KM&A

Is SEO a foreign concept to you? Here’s what you need to know.

SEO is an incredibly important component of your digital marketing strategy. Without SEO, your digital marketing strategy is dead in the water. Ultimately, it will bring your website visibility to a higher position and keep you above your competitors. Think of it this way: In an online environment where many other businesses are offering the exact same product or service as you do, how will you ensure that your website is most visible to customers?

This is where the power of SEO comes in. When properly executed, it can increase your website’s user traffic, conversion and ROI.  

Why should you use SEO in digital marketing?

1. Increase website traffic

The top positions on search engine result pages are a prime online real estate – these generate the most impressions and clicks, which leads to more website visitors, and ultimately more conversions.

2. Increase ROI

SEO gives you the ability to track and quantify results, which allows you to see how your digital marketing efforts are doing, spot if adjustments are needed, and find new opportunities to reach a greater audience. 

3. It is cost effective

Compared to the traditional methods of marketing, SEO is significantly more cost-effective because you can specifically target the audience who are actively looking for your product or service online. The more defined your brand’s personas are, the more likely it is for you to achieve the results you intended.

4. Increase site usability

SEO makes your website easier for users and search engines to navigate because it rearranges your links and your site’s architecture, making it easier to find. This simplifies the process of finding information on your site.

5. Increase brand awareness

Getting your website to the top position in search engine pages means that it will ultimately receive a greater number of impressions or views. This means that the more visible your site is, the higher brand awareness your business will have. 

Essentially, SEO can help you achieve many of your business’s goals. Not only can it help you build better relationships with your audience, but it can also improve the user experience, increase your domain authority, drive more people to your site, give you an edge over the competition, and increase conversions. So, more sales, more loyal customers and increased growth for your business. It should be the foundation of your digital marketing strategy if you want to be visible online. Your efforts will be well worth it

Overall, it’s important for digital marketers to have a solid grasp of what SEO is, how it can help support growth strategies and what the latest, cutting-edge best practices are. 


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