Myers Ag Services: Brand Refresh
Myers Ag Services, a fully independent crop and soil consultant run by Eric Myers in Kokomo, IN, was the type of brand we had in mind when we were developing our business booster package. In fact, our phased approach service, a procedure including mapping out business priorities and goals, solidifying a strong brand image, developing strategic marketing and creating a plan to connect with target audiences, was the perfect match for Myers Ag Services.
raro: A Brand Build
When we were presented with the opportunity to build a brand from scratch, we were thrilled to get our hands dirty. Raro, a boutique travel company specializing in personalized experiences that focus on the local’s journey, approached us to develop the framework for all their branding.
Joe’s Butcher Shop: Rebrand
When our client, Joe’s Butcher Shop, came to us with the request of a refreshed look and feel, we couldn’t wait to put our design skills to the test to tell its story in a modern, yet classic way.
Google Ads: Joe’s Butcher Shop
When our client, Joe’s Butcher Shop, a local one-stop-shop in Carmel, IN, reached out for help with its Thanksgiving turkey sales, we gobbled up the opportunity to help. Not only was the store facing challenges from COVID-19’s impact, but they were also facing environmental factors ... to be more specific, a pack of killer raccoons who hungered for turkeys (more on that here). In order to market Joe’s farm-fresh turkeys, we had to ask ourselves, what’s the best way to strategically target Thanksgiving turkey buyers in Carmel, IN as well as surrounding locations while also increasing in-store and online sales?
VIP Events: The 2022 College Football National Championship
No matter what type of event you’re executing, there’s an overarching focus that encompasses each experience—the attendees. Whether your goal is to satisfy employees, captivate clients or fascinate a new target audience, your event revolves around the power of the people. So, why not celebrate the people that mean the most to your business through the art of VIP experiences?
New Year, New KM&A
The concept of ‘new year, new me’ has not been lost on KM&A. In fact, we think we just gave it a whole new meaning.
Virtual Event: Delta® Faucet Company Showroom Series
You don’t need to be face-to-face to produce a creative, engaging and successful event. Virtual events can embody the experience you want to create for your attendees with a little bit of imagination, hard work and resourcefulness … cue our Delta® Faucet Company Showroom Series.
Types of Social Media Users
Social media, whether it is organic content or promoted postings, can make or break a business. It is crucial for brands to take their business to the online realm and show who they are, what they do and how they do it on social media. More often than not, customers head straight to social media to check out a business. This white paper will explore the different types of social media users by platform and by characteristics for brands to best reach their targeted audiences for planning more effective marketing strategies.
Creative Concept: Savannah Brand Refresh
Visiting a new city brings inspiration, ideas and questions about the brands that currently exist… well, to a team of marketing professionals at least! When our team visited Savannah, Georgia, everyone was encapsulated by the rich history, stunning architecture, unique small business brands and much more. After exploring such a tourist-filled, booming city, we wondered, “how can you elevate the small businesses that have already found their niche in downtown Savannah?”
How 2020 Shaped Consumer Trends and How it Led to the Significance of Digital Marketing
2020 forever transformed the way consumers interact with their favorite brands, and studies show these trends are here to stay. The past year has redefined the way people perform their daily activities and ultimately changed their lifestyles. Brands have adapted, and will continue to adapt, to the rapidly changing environment, especially in the digital space.In-Person Event Management: MRINetwork®
As we have all seen, the pandemic has caused a lot of uncertainty and concern surrounding groups of people gathering. Due to this, the event world has stayed cautious and continued to utilize virtual events. However, virtual events don’t hold the same registration levels, engaged attendees and the same “wow factor” as an in-person event. Additionally, now that we are more aware of how to safely protect ourselves from COVID (with the vaccine, wearing masks, etc.), businesses, event planners and attendees are VERY eager for what’s to come.
Social Media Management: Dallara
Dallara is a world-renowned engineering expert that specializes in designing and manufacturing some of the most competitive race cars in the world. Being prominent in both Italy and the U.S., it was easy for them to utilize their social media platforms to maximize their brand awareness. However, their accounts spoke to the European audience and didn’t fit the needs of their already large, but continuously growing United States audience.
Email Marketing: Joe’s Butcher Shop
Creating content that directly reaches your audience’s inbox can be a powerful tool. Email marketing is an effective way for businesses to connect with their audiences and grow their relationships. One way of doing this is with newsletters. The use of newsletters can add a personal touch to email marketing, one that consumers will appreciate.
Social Media Management: Phoenix Data Corporation
The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world. Your website can sit there and look pretty all day, but it needs to present information in a clear, easy-to-use way. Create a strong first impression and make your potential customers feel like they’ve found THE ONE. You want to have that “it factor,” and let’s face it, you’re competing for the attention of the same audience alongside thousands of other businesses. That can be an exhausting game, right? Check out Phoenix Data Corporation’s new website we designed to provide an enhanced user experience.
Social Media Marketing: Kopetsky Auto Wash
The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world. Your website can sit there and look pretty all day, but it needs to present information in a clear, easy-to-use way. Create a strong first impression and make your potential customers feel like they’ve found THE ONE. You want to have that “it factor,” and let’s face it, you’re competing for the attention of the same audience alongside thousands of other businesses. That can be an exhausting game, right? Check out Phoenix Data Corporation’s new website we designed to provide an enhanced user experience.
Website Redesign: Phoenix Data Corporation
The internet is the most cost-effective way to market your business. Driving business growth is key to ensuring your company is thriving in a digital world. Your website can sit there and look pretty all day, but it needs to present information in a clear, easy-to-use way. Create a strong first impression and make your potential customers feel like they’ve found THE ONE. You want to have that “it factor,” and let’s face it, you’re competing for the attention of the same audience alongside thousands of other businesses. That can be an exhausting game, right? Check out Phoenix Data Corporation’s new website we designed to provide an enhanced user experience.
Influencer Marketing: Joe’s Butcher Shop
Influencer marketing is all the rage right now, especially on Instagram. As a business, you should be taking advantage of influencers, who have the ability to bring brand awareness and catapult your engagement on social platforms. As a team, we have collectively seen how the power of an influencer can bring a fresh perspective and brand awareness to new audience segments.
Communications: VenueGPS Case Study
Gone are the days of paper flyers placed on your car or all over the city. Say hello to VenueGPS, a company that has stepped into the digital world to rid the use of flyers and introduce a mobile app & website that allows you to access thousands of venues and see what’s going on around your city. "Here at VenueGPS, our team of bold researchers were obsessed with enhancing entertainment awareness by infusing a 21st century digital footprint while eradicating the use of potentially COVID-19 infected cardboard flyers."- Conn Murray, VenueGPS CEO
Virtual Event: Delta® Faucet Principals Meeting
Create, engage and educate. Find a way to encompass it all and that’s it, right? If that’s your mindset we must say, you are very wrong. Delta Faucet Company approached our team with those three words in mind for their internal Principal’s Meeting that is typically held in-person and ends with an awards event to celebrate collective organizational accomplishments and stand out performances. Our challenge, how do we overcome logistical obstacles of multiple time zones across all of Delta Faucet Company’s partner channels?
Virtual Event: Barilla
Hosting a virtual event can be a daunting task for even the most seasoned event producer. Virtual events have, for at least for the foreseeable future, become the new normal. They aren’t going away anytime soon. KM&A partnered with Barilla Pasta, who needed support for their quarterly sales meeting. They posed the challenge: “how can we virtually engage with our sales team but still make it entertaining?” Barilla had held one earlier in the year and faced technical challenges. Essentially, they were looking for assistance with creating a central theme and support to overcome their previous technical challenges.
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