Branding: Phoenix Data Corporation.

challenge

Phoenix Data Corporation came to KM&A at a very important moment in their company’s history. With new 2020 interoperability laws on the horizon, they were working on an app to make health data access available to all and in need of established branding. This project was to be in tandem with the rebranding of Phoenix Data Company to ensure that both visually paired well.

action

During this process, we slightly modified Phoenix Data Corporation’s logo to mirror the sweeping wings of the existing Phoenix icon. This was done so that both weren’t competing against each other. We then provided a set color palette, pattern, visual and verbal tone and example photography.

results

With the client’s approval, we are now applying that system of guidelines into new marketing collateral and a refreshed website.

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