Visiting a new city brings inspiration, ideas and questions about the brands that currently exist… well, to a team of marketing professionals at least! When our team visited Savannah, Georgia, everyone was encapsulated by the rich history, stunning architecture, unique small business brands and much more. After exploring such a tourist-filled, booming city, we wondered, “how can you elevate the small businesses that have already found their niche in downtown Savannah?”

As we have all seen, the pandemic has caused a lot of uncertainty and concern surrounding groups of people gathering. Due to this, the event world has stayed cautious and continued to utilize virtual events. However, virtual events don’t hold the same registration levels, engaged attendees and the same “wow factor” as an in-person event. Additionally, now that we are more aware of how to safely protect ourselves from COVID (with the vaccine, wearing masks, etc.), businesses, event planners and attendees are VERY eager for what’s to come.

Create, engage and educate. Find a way to encompass it all and that’s it, right? If that’s your mindset we must say, you are very wrong. Delta Faucet Company approached our team with those three words in mind for their internal Principal’s Meeting that is typically held in-person and ends with an awards event to celebrate collective organizational accomplishments and stand out performances. Our challenge, how do we overcome logistical obstacles of multiple time zones across all of Delta Faucet Company’s partner channels?

Hosting a virtual event can be a daunting task for even the most seasoned event producer. Virtual events have, for at least for the foreseeable future, become the new normal. They aren’t going away anytime soon. KM&A partnered with Barilla Pasta, who needed support for their quarterly sales meeting. They posed the challenge: “how can we virtually engage with our sales team but still make it entertaining?” Barilla had held one earlier in the year and faced technical challenges. Essentially, they were looking for assistance with creating a central theme and support to overcome their previous technical challenges.

Virtual Event: Brizo VIP Research Sessions challenge  Brizo was in need of a virtual version of their in-person research sessions. Attendees needed to be able to provide live […]

Event: Avison Young “Indiana Nights” event KM&A created a memorable and engaging, VIP evening of entertainment and networking to celebrate the growth and successes of commercial […]