Rebrand: Nu-V3.

challenge

Our challenge for Nu-V3 was a refresh and rebrand. Nu-V3 is a wearable technology that improves function and performance for those who suffer from pain, anxiety, depression and sleeplessness. While Nu-V3 brings revolutionary treatment, its brand lacked powerful elements and messaging that represented their mission and core beliefs.

action

  • Led a discovery exercise with the Nu-V3 team to uncover the fundamental principles and collective vision to build the rebrand upon
  • Utilized information from the brand exploration and competitor research to develop primary messaging, tagline and unified tone and voice
  • Using the original logo as a foundation, created a refreshed NuV3 to support the new brand elements
  • Established photo editing and imagery styles, brand typefaces, color palettes, patterns and textures as well as logo-lock up and brand guidelines to be used across all brand applications

design intention

While keeping the mission of NuV3 at the forefront, our team revitalized the original logo to formulate a cohesive brand that not only resonates with its intended audience, but also sets the groundwork for a longstanding brand and product not yet introduced to the general public.

To talk to KM&A about your refresh and rebrand needs- contact us here!